FIFA
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Press Releases
FIFA World Cup™ Fans Embrace Referee View as Lenovo AI Brings Viewers Closer to the Pitch
New international research from Lenovo reveals that technological advancements are fundamentally changing how fans experience the FIFA World Cup 2026™, making viewers feel closer to the action than ever before. According to a survey of football fans across Australia, Canada, India, U.K., U.S., 87% say technology is improving their viewing experience, and 84% report the close-to-action camera perspectives help them…
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Press Releases
Hisense Showcases ‘Innovating a Brighter Life’ Message at FIFA World Cup 2026™
Hisense, a leading brand in global consumer electronics and home appliances, is bringing its vision of ‘Innovating a Brighter Life’ to football fans around the world through its pitch-side LED messages at FIFA World Cup 2026™. Hisense Innovating a Brighter Life FIFA World Cup 2026 Displayed throughout tournament matches and seen by millions in stadiums and billions watching worldwide, the…
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Gaming
FIFA Heroes launches globally: the cross-platform, mobile-first football game built for a new generation of players
As part of FIFA’s updated Digital Football strategy, FIFA Heroes, a fast-paced, five-a-side non-simulation, arcade football game, launches globally today, arriving ahead of this summer’s FIFA World Cup 2026™ and targeting a generation that experiences football through highlights, creators, and social as much as live matches. “The sport has never been bigger, and the way people experience it has expanded…
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NASA
How NASA Science and Artemis Are Shaping the 2026 FIFA World Cup
As the FIFA World Cup approaches, NASA is bringing space science and engineering to soccer fans worldwide. From June 11 to July 19, 2026, NASA will host an exhibit at FIFA Fan Festival™ Houston where visitors can learn how research aboard the International Space Station benefits life on Earth and experience missions in low Earth orbit, the Moon, and beyond through the Artemis program. On June 11, as the FIFA World Cup begins, NASA’s exhibit at Fan Festival Houston will…
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Press Releases
Hisense Kicks Off FIFA World Cup 2026™ Campaign, Bringing Fans Closer Through “Innovating a Brighter Life”
Hisense, a leading brand in global consumer electronics and home appliances, today released its latest TV commercial celebrating the upcoming FIFA World Cup 2026TM, kicking off a new campaign that captures the emotional power of football while making its vision of Innovating a Brighter Life real. From grassroots pitches to living rooms filled with anticipation, the TVC captures moments of…
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Press Releases
Total Wireless Is Hiding FIFA World Cup 2026™ Tickets in Plain Sight
As excitement builds for the FIFA World Cup 2026™, Total Wireless is taking an unexpected, community-first approach to connecting fans with one of the biggest sporting events in the world. “The biggest moments in sports belong to everyone, and we’re proud to help bring fans closer to them, delivering the magic of the game to everyday fans,” said Susie Corona,…
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The Bar
Tequila Don Julio 1942 Introduces Made to Be Raised with Limited-Edition Bottle Design Celebrating the FIFA World Cup 2026™
For years, Tequila Don Julio 1942 has accompanied defining milestones. Present in championship locker rooms and personal triumphs alike, it has come to represent a refined standard of celebration. As the world’s most storied sporting stage approaches with the FIFA World Cup 2026™, a commemorative edition emerged as a natural extension of that legacy. Experience the full interactive Multichannel News…
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Press Releases
Stay Connected for the FIFA World Cup 2026™ with Visible’s New eSim Travel Pass
The FIFA World Cup™ is coming to the U.S., and while teams fight for the trophy, international fans shouldn’t have to fight for a signal. As an official connectivity sponsor of FIFA World Cup 2026™, Visible is the go-to choice for staying connected, whether you’re touching down in the U.S for the first time or following the action from city to city.…
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Press Releases
Visa Launches Global Art Collection to Elevate Creators and Celebrate the FIFA World Cup 26™
Visa today unveiled the first five pieces in its first-ever global art collection celebrating the cultural energy of the FIFA World Cup 26™. Featuring more than twenty artists from six continents, the collection reflects Visa’s belief that creativity drives commerce—and that today’s creators are the entrepreneurs shaping communities and culture around the world. “We are giving artists the opportunity to…
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Press Releases
Lenovo and Motorola announce partnership with FIFA Club World Cup 2025™
-Lenovo and Motorola Mobility, a Lenovo company, have partnered with the FIFA Club World Cup 2025™ Motorola, a Lenovo brand, has been named Official FIFA Club World Cup 2025™ Smartphone Partner and will use the milestone in club football to promote the brand on a global scale, engaging with fans worldwide. The FIFA Club World Cup 2025™ takes place in…
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