INSTEROID
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Press Releases
Hyundai Motor Brings Retro Arcade Fun With INSTEROID Concept Car to gamescom 2025
Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation. Hyundai Motor will operate a dedicated booth in the ‘Retro & Family Area’ at Koelnmesse in Cologne, Germany, from August 20–24. The…
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Press Releases
Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea. INSTEROID embodies Hyundai Motor’s bold approach, merging gaming influences with extensive customization to captivate a new generation of drivers. Link to INSTEROID unveiling video Rev Up with INSTEROID：Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul Based…
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Press Releases
Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy USA – English
Hyundai Motor Company today unveiled the INSTEROID – a playful interpretation of a ‘dream car’ designed to make you smile. This sporty design concept transforms the hot-selling INSTER sub-compact electric vehicle (EV) into an even bolder statement, harnessing unrestrained creativity to deepen the emotional connection with the Hyundai brand. Link to INSTEROID teaser video Ready to Play Hyundai Motor Teases…
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