lego
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Press Releases
THE LEGO GROUP INTRODUCES THE LEGO® SMART PLAY™ GATEWAY AT SAN DIEGO COMIC-CON 2026
The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play technology that puts attendees right at the center of their fandoms and brings LEGO sets to life with a newfound layer of interactivity. At the LEGO SMART Play Gateway, fans will step inside the heart of two…
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Press Releases
THE LEGO GROUP SHOWCASES LATEST INNOVATIONS AT TOY FAIR® 2026, LED BY LEGO® SMART PLAY™ AND MULTIPLE REVEALS ACROSS FAN-FAVORITE THEMES INCLUDING LEGO STAR WARS™
the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology supercharged by kid imagination, making inventive storytelling even more engaging—no phone, app or screens required. The LEGO Group showcased LEGO® Star Wars™ sets with new LEGO SMART Play™ technology and unveiled…
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Press Releases
Set a Course for a Galactic Voyage: The LEGO Group Unveils the Much-Anticipated LEGO® Icons Star Trek U.S.S. Enterprise NCC-1701-D™
the LEGO Group, in partnership with Paramount Products & Experiences, unveils the highly anticipated LEGO® Icons Star Trek: U.S.S. Enterprise NCC-1701-D™. This intricate model invites Star Trek and LEGO fans to embark on a galactic voyage of creativity, building a detailed replica of Starfleet’s legendary flagship. Made from 3,600 pieces, the LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D™ set allows builders to craft a detailed replica…
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Press Releases
LEGO® Code Break Lands in San Diego with First-of-its-Kind Adventure to Unite and Build Upon Gaming Fandoms
The LEGO Group is unleashing LEGO® Code Break, an epic quest that unites gaming fandoms like never before. From Oct. 16-18, players nationwide will race to uncover a secret code inspired by beloved gaming universes and unlock a massive vault packed with legendary prizes. The hunt begins at LEGO.com/CodeBreak, where hidden clues await discovery across Minecraft®, Fortnite® and Sonic the Hedgehog™ content.…
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Press Releases
HITTING THE RIGHT NOTES: THE LEGO GROUP UNVEILS SUMMER FUN WITH FREE MUSIC CREATIVITY WORKSHOP
The LEGO Group today announces its third and final Creativity Workshop of 2025, celebrating Summer Fun with Music. Part of the ongoing Creativity Workshop series, this session is designed to ignite imagination and nurture valuable social skills through engaging online and in-store experiences for young creators aged 6–12, just in time for summer break. THE LEGO GROUP UNVEILS SUMMER FUN…
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Amazon Prime Day 2025
Prime Day Deals: LEGO Technic NASA Apollo Lunar Roving Vehicle
Original Price $219.99 Prime Day Price $153.99 Save 30% Build a realistic LEGO Technic lunar rover model – This LRV building kit for adults is packed with authentic details including seats, steering, suspension and scientific tools NASA model for adults – Enjoy a mindful project assembling all the details of the rover and equipment including the battery pack, heating and…
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Press Releases
TIME TO RECONNECT: THIS VALENTINE’S DAY, LEGO® BOTANICALS SETS OFF ON GLOBAL TOUR TO REBUILD WILTED CONNECTIONS, AS DATA SHOWS PEOPLE INTERACTING MORE ONLINE THAN IN PERSON
In an era where we are more digitally connected than ever, new data released today by the LEGO Group has revealed that our increased connectivity may be driving us further apart. With over 5 billionii people— representing 62.3% of the global population—using social media, and more than 3 billioniii on messaging apps, it’s no surprise that a survey found that 40%iv of people…
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Press Releases
Prime Big Deal Days is Back October 8-9—Offering Prime Members Exclusive Access to Millions of Early Holiday Deals
‘Tis the season for early holiday savings with exciting deals on toys from popular brands like Barbie, Squishmallows, Play-Doh, and Disney; deals on beauty and fashion brands like Clinique, Too Faced, Florence by Mills, Cider, and Aéropostale; and savings on hosting essentials and home décor from premium brands like NEST New York, Lenox, and Lodge Browse Amazon’s Holiday Shop featuring…
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Gaming
Solutions 2 GO Announces Global Distribution Partnership with Sony Interactive Entertainment for LEGO Horizon Adventures on Nintendo SwitchTM
Solutions 2 GO, a leading video game publisher and global distributor based in the Greater Toronto Area, is thrilled to announce that it has secured the global distribution rights for the highly anticipated LEGO Horizon Adventures on Nintendo Switch. “This partnership underscores our commitment to delivering high-quality entertainment experiences to retail consumers around the world.”Post this “We are incredibly excited to partner…
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Press Releases
Deck the Halls with Millions of Deals During Amazon’s Black Friday Event Starting November 17
Amazon (NASDAQ: AMZN) today announced that its Black Friday event will start Friday, November 17, giving customers more days to shop than last year’s event, and featuring some of the lowest prices of the year so far on select products from popular brands like YETI, Peloton, LEGO, Lancôme, and Ruggable, and up to 50% off IT Cosmetics, up to 42%…
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