Sonic Powersports

Press Releases

Sonic Powersports Sets Another Sturgis Motorcycle Rally Sales Record With 1,135 Motorcycles Sold, Showcasing Strength of Expanded National Network Strategy

Sonic Automotive, Inc. (NYSE: SAH), one of the nation’s largest automotive and powersports retailers and the only automotive and powersports retailer recognized on Newsweek’s 2026 “Most Trustworthy Companies in America” list, today announced that Sonic Powersports set another sales record at the 86th annual Sturgis Motorcycle Rally, selling 1,135 motorcycles. The total included a record 511 new Harley-Davidson motorcycles, securing…