Super Bowl
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Autos
All In, All Season: Toyota’s Largest NFL Campaign Puts Fans and Community First
Toyota North America is back for its third season as the Official Automotive Partner of the NFL, launching its most ambitious commitment yet to deliver unrivaled fan excitement, community impact and unforgettable cultural moments from pre-season fantasy drafts through Super Bowl LX. The brand’s “All In. All Season.” campaign efforts will focus on community impact through regional and national flag…
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Public Safety
ST Engineering iDirect Demonstrates Public Safety Connectivity with Verizon Frontline at Super Bowl LIX
ST Engineering iDirect, a global leader in satellite communications, will be showcasing its pivotal role in advancing public safety solutions through its partnership with Verizon Frontline, an advanced network and technology built for first responders, at an exclusive event for public safety officials to be held ahead of the Super Bowl in New Orleans. Revolutionizing emergency response through cutting-edge satellite technology…
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Press Releases
Comcast and Dolby to Deliver First-Ever Super Bowl in Both Dolby Vision and Dolby Atmos
Comcast and Dolby today announced that the Super Bowl LIX on FOX will be delivered in both Dolby Vision® and Dolby Atmos® for the first time ever. The experience will be available to Xfinity TV customers as part of Comcast’s new Enhanced 4K offering on X1. Enhanced 4K provides customers with an unmatched viewing experience with the best picture and…
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Press Releases
ADWEEK and Roku Partner for “Best of Big Game Commercials” Video Feature Leading up to Advertising’s Biggest Night
ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past. “Roku brings over 90 million streaming households…
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The Bar
COORS LIGHT BRINGS CHILL TO SLOTH-LIKE “CASE OF THE MONDAYS” IN 2025 BIG GAME AD
In the weeks leading up to the Big Game, Coors Light has gone all in on having a “Case of the Mondays.” What started as a typo in national newspapers and billboards across North America has transformed into a dynamic campaign, including limited-time packaging, covetable merch, and now…sloths. COORS LIGHT BRINGS CHILL TO SLOTH-LIKE “CASE OF THE MONDAYS” IN 2025 BIG GAME…
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Press Releases
Big Game, Bigger Network: AT&T Upgrades Connectivity in the Big Easy
AT&T’s network connects people across the nation celebrating significant moments, from concerts and festivals to parades and sporting events. When it comes to experiencing live, large-scale events, fans are increasingly reliant on technology. As the fan experience evolves, our network evolves too. We’ve equipped our network to handle all those videos, texts, and selfies, all while prioritizing high speed and…
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Press Releases
Verizon Unveils “House of Verizon” at Super Bowl LIX
Ahead of Super Bowl LIX, Verizon is announcing a lineup of must-experience activations and programming at “House of Verizon,” located in the heart of downtown New Orleans at Fulton Alley. With events across sports, fashion, music, food and culture, “House of Verizon” brings exclusive access and experiences to Verizon customers and their guests beginning Thursday, February 6 through Sunday, February…
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Press Releases
Sony Captures Every Angle of Super Bowl LIX to Elevate the Fan Experience
Sony, an official technology partner of the NFL, will have more technology than ever capturing this year’s Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles on February 9th in New Orleans, Louisiana. In total, more than 240 Sony Cameras will be in and around the Caesars Superdome covering your favorite plays, replays, interviews, and celebrations – enhancing the fan engagement…
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The Bar
Michelob ULTRA Ups the Ante with Star-Studded Cast in New ‘ULTRA Hustle’ Super Bowl LIX Commercial
Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with a new spot called, “The ULTRA Hustle“, harnessing the joy and spirit of friendly competition on and off the court. Through the lens of the brand’s new equity platform, “Play For An ULTRA”,…
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Autos
KIA AMERICA’S SUPER BOWL SPOT CELEBRATES THE HIDDEN POWER WITHIN US ALL
This weekend, Kia America returns to the Super Bowl with a 60-second spot featuring the all-new 2024 Kia EV9, the first mass market three-row EV SUV in the U.S. Designed to be a mobile power source, the EV9 is the centerpiece of a comprehensive marketing campaign that kicks off on game day and highlights the power that lives in all of us, the power…
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