Toyota Motor North America
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Autos
Toyota Updates 2027 Sequoia with Elevated Style, Advanced Technology and Newly Available Trailhunter Package
Toyota is enhancing Sequoia for 2027, bringing a fresh new look, advanced technology and expanded capability to better serve active families and adventure-minded customers. Sharing the same spirit of toughness and authenticity that defines Toyota’s truck lineup, the updated Sequoia brings a more refined and confident presence to the full-size SUV segment while reinforcing the versatility that makes it uniquely…
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Autos
Leveling Up Luxury: 2027 Toyota Crown Adds Next-Gen Hybrid Power and Bold Styling
By blending the comfort of a premium sedan with the elevated stance of a crossover, the Toyota Crown challenged convention. Now, the 2027 Toyota Crown builds on that distinctive foundation with refined exterior styling and enhanced performance, led by the fifth-generation Toyota Hybrid System (THS 5) across the XLE, Limited and Nightshade grades, and the Hybrid MAX powertrain on the…
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Press Releases
NFL Draft Lights the Way: Toyota Serves as Relentless Champion for the Future of Football
As the NFL Draft speeds towards Pittsburgh, Toyota Motor North America is serving as a relentless champion for the future of football by celebrating rising stars, across the youth level, playing FLAG, and those about to enter the NFL. It’s all part of Toyota’s belief: every journey deserves a spotlight. Toyota NFL Draft Flag Football Training Camp: Pittsburgh’s newest football star,…
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Autos
Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results
Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis,…
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Autos
Toyota and Lexus Introduce Treehouse to Simplify Customers’ Home EV Charger Installation
The moment you sign the paperwork on your 2026 Toyota or Lexus battery electric vehicle (BEV) or plug-in hybrid vehicle (PHEV), the next question becomes clear: how do you want to charge it? Fortunately, Toyota Motor North America (TMNA) has tapped the expertise of Treehouse, a software-enabled operating system for electrification programs, with the aim to make home EV charger…
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Press Releases
Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX
Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand’s belief that while destinations may change, the people beside us are what truly matter. The two ads, “Superhero Belt” and “Where Dreams Began,” bring Toyota’s long-standing human-centric storytelling to life spotlighting moments, relationships and dreams…
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CES 2026
TOYOTA’S NEXT-GENERATION NAVIGATION SYSTEM IS BUILT WITH MAPBOX
Mapbox, the location platform for developers, deepens its relationship with Toyota Motor North America (TMNA) to deliver the next-generation Toyota Audio Multimedia system in the 2026 Toyota RAV4. Navigation within the new system delivers stunning, detailed maps with smooth rendering performance, fluid animations, and responsive user interactions. Toyota Adopts Advanced and Customized Map Features With Mapbox, Toyota has brought software development of its…
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Press Releases
Toyota Elevates Arizona Proving Ground to a New Level
Toyota Motor North America (Toyota) today celebrated the completion of new construction and updated offerings at its Arizona Proving Ground. Joined by local government officials during an event, Toyota leaders revealed the enhancements for vehicle and automotive technology testing and development. “We are proud to strengthen the offerings at our world-class facility in Arizona, not only for Toyota, but for…
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Press Releases
Toyota Charges into U.S. Battery Manufacturing
Toyota supercharged its multi-pathway approach to global vehicle electrification with the highly anticipated start of production at its all-new battery plant in Liberty, North Carolina. It is Toyota’s eleventh U.S. plant and the company’s first and only battery plant outside of Japan. The nearly $14 billion facility will create up to 5,100 new American jobs. Building on its unwavering commitment…
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Autos
2026 Toyota Sienna Packs in More Standard Features
Since 1998, the Toyota Sienna has solidified itself as one of the most popular, versatile choices on the market. With its innovative technology and advanced safety features, it’s the minivan that gets the whole family there in style. For 2026, Toyota adds even more value to the multi-talented Sienna, giving it more standard features on the LE, XLE, and XSE…
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