Toyota
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Press Releases
Toyota Shows How It Is Turning Climate Goals Into Action On “Earth With John Holden” This Weekend
Toyota Motor North America will be featured in an upcoming episode of Earth with John Holden, airing Sunday, June 21, on Bloomberg Television. The episode showcases Toyota’s ongoing commitment to innovative environmental initiatives designed to help create a more sustainable future. Through the episode, viewers will gain an inside look at Toyota’s efforts to support biodiversity such as its integration of…
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Autos
Built to Last: Toyota’s Mobility Journey
Seven decades. In the life of a nation, it’s a chapter. In the life of an industry, it’s an evolution. But for one company, it has been a promise kept – a promise not just to sell cars in America, but to assemble them here, alongside the people who drive them. As America approaches its 250th birthday, the question isn’t…
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Autos
Toyota Celebrates Latino Fans’ Unwavering Passion with Soccer Campaign Rooted in Endurance
This summer, Toyota is spotlighting the unwavering passion of Latino soccer fans with the launch of “Endurance Is Our Game,” a culturally driven campaign that celebrates belief, resilience, and the refusal to give up. Inspired by the insight that Latino fútbol fans stay committed through every high and low, the campaign draws a powerful parallel between that enduring spirit and Toyota trucks which are…
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Autos
Celebrating 25 Years of Sweet Home Toyota Alabama
In 2001, Toyota made its home in Alabama, and now, plenty of big wheels are turning thanks to the nearly 1 million engines and 500,000 differentials assembled every year at the Huntsville plant. What started as a $220 million investment has grown into an unshakable $1.7 billion advanced manufacturing facility. “Toyota Alabama’s decades of growth and success are a testament…
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Press Releases
Toyota’s Collaborative Safety Research Center Touts Partnerships, Eyes Future with Announcement of 10 New Projects
Before joining Toyota’s Collaborative Safety Research Center (CSRC), Zhaonan Sun spent years studying how the human body absorbs the force of a crash. Now, as a principal scientist at CSRC, he helps identify opportunities to do something about it. Sun was a graduate student at the University of Virginia (UVA), studying injury biomechanics and human body modeling under Jason Kerrigan, director…
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Autos
Peak Performance: Toyota Introduces the2026 GRMN Corolla
Driving enthusiasts, rejoice: GAZOO Racing (GR) has unveiled the 2026 GRMN Corolla, the ultimate in GR Corolla performance. This track-oriented compact hatchback was developed under GR’s philosophy of “making better cars starting from motorsport,” and it was engineered so drivers can confidently push it to the limit at the Nürburgring, where Master Driver Akio Toyoda, also known as Morizo, began his…
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Autos
Toyota Turns Up the Thrill for 2027 with New Updates to GR86
Making its debut at FuelFest in the Bay Area, where car culture, performance, passion and the enthusiast community come together, the 2027 Toyota GR86 returns with a series of focused enhancements designed to deepen the connection between driver, car and road. Built for enthusiasts and engineered with input shaped by motorsports, the GR86 continues to deliver the kind of lightweight,…
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Autos
Casting Legacy: Toyota Missouri Celebrates 35 Years of Excellence
The cylinder head: an unsung hero powering your favorite Toyota vehicles and the product that drives the 1,000 team members at the company’s Missouri casting plant. For 35 years, the dedicated team at Toyota Missouri has cast aluminum cylinder heads that serve as the “lungs of the vehicle” for Toyota’s popular internal combustion and hybrid engine vehicles like the Tundra,…
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Press Releases
Toyota Shares Vision for New EV Technologies on ‘Tomorrow’s World Today’ TV Show
When is a car more than a car? Answer: When it’s a mobile power generator, a home backup system and even a device that could help maintain energy resilience amid an ever more burdened electrical grid. As part of Toyota’s multi-pathway approach, battery electric vehicles offer the promise of being able to help you get from more than just Point…
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Press Releases
Toyota Announces Strategic Collaboration with Hyroad to Deploy Hydrogen Fuel Cell Trucks
Toyota Motor North American today announced a definitive agreement with Hyroad Energy, a pioneer in hydrogen-powered transportation solutions, to deploy 40 hydrogen fuel cell Class 8 commercial trucks in Southern California. The announcement was made at ACT Expo, North America’s largest fleet technology event, where a Hyroad truck is on display at Toyota’s booth. Under the agreement, Hyroad will provide trucks, maintenance,…
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