New. Wider. Badder. The Big Tire for the Hardcore Off-Road Just Got Even Bigger.
(LAS VEGAS) – There’s only one city where the stage is big enough to introduce a BOSS this big. In Las Vegas, Nevada, during the 2018 SEMA Show, Oct. 30 to Nov. 2 at the Las Vegas Convention Center, Atturo Tire will debut its new 15” WIDE version of the Trail Blade BOSS tires.
Already the biggest and baddest tire in Atturo’s rugged off-road Trail Blade Series, the BOSS features a heavy-duty tread inspired by the Quartermaster QSA-1 BOSS HOG knife, a blade made for hard-core use. And now the BOSS is even bigger and badder than ever with new extra-wide versions coming in sizes: LT375/45R20 126Q (33×15.0R20), LT375/55R20 128Q (36×15.0R20), LT355/40R22 122Q (33×14.0R22), LT375/45R22 128Q (35×15.0R22), and LT375/40R24 128Q (36×15.0R24).
“With the extra-wide BOSS, we’re excited to offer an even wider array of choices for today’s extreme lifted trucks,” says Atturo President, Michael Mathis. “And we’re equally excited to debut the new tire sizes in Las Vegas during SEMA, the premier automotive specialty products trade show on the planet. SEMA is where the largest collection of modified trucks can be found. The growth in larger lifts and wider wheels is unmistakable. The new wide series of the BOSS gives a distinctive tire choice to these custom vehicles.”
The BOSS is the perfect pattern to apply to today’s trend for wider wheels on lifted trucks. The pattern was originally designed for large format sizes.
The extra-large tread blocks do not get distorted as the pattern is expanded up to the 15-inch width. These sizes are specified for installation on up to a 14-inch-wide wheel. This gives the truck owner a more uniform tire and wheel assembly instead of having to stretch an undersized tire onto their wider wheels. This proper application also makes the mounting of the tire safer and faster for the installer.
The new BOSS is Atturo’s Featured Product during SEMA and appears on billboards along Paradise Road welcoming attendees to the show. Inside the Las Vegas Convention Center, the new BOSS will be on display at Booth 43221 in the South Hall, along with the other tires in Atturo’s rugged Trail Blade Series (Trail Blade M/T, X/T and AT) and high-performance AZ series (AZ610, AZ 800 and AZ850). All the tires are built for you to Go Your Own Way.
About Atturo Tire
Established in 2009, Atturo Tire is a tire brand dedicated to the growing Light Truck (4×4), SUV and Crossover segments of the market. Atturo designs and distributes stylishly aggressive tires built to fit the needs – both on and off-road – of drivers around the world who embrace the freedom of the active outdoor lifestyle. Committed to continuous improvement and innovation, Atturo is the only brand in the industry solely focused on delivering tires to support your daily adventure.
FOR MORE INFORMATION, contact Atturo Tire Marketing Manager Joe Gomez at 224-772-8508 and visit us online at atturo.com.
