TORONTO, May 2, 2019 /CNW/ – Corby Spirit and Wine Limited’s award-winning Canadian whisky, J.P. Wiser’s, is set to launch the second installment of its Alumni Whisky Series. J.P. Wiser’s and the NHL Alumni Association (“NHLAA”) are partnering once again to honour the past in both hockey and whisky tradition. For the release, the hat trick of players includes Paul Coffey, Larry Robinson, and Darryl Sittler.
“This partnership has helped raise awareness of the NHLAA’s initiatives and efforts in supporting retired hockey players, and their adjustment to life after playing in professional careers. We’re pleased to continue working with J.P. Wiser’s and we’re excited for the next launch of whiskies,” said Glenn Healy, former professional league champion and Executive Director of the NHLAA. Part of the proceeds received from this whisky collaboration will be invested back into the retired player community.
Paul, Larry and Darryl visited the home of J.P. Wiser’s – Hiram Walker & Sons Limited Distillery in Windsor, Ontario(Distillery of the Year, Canadian Whisky Awards 2019) to understand the craftsmanship behind Canadian whisky with Master Blender, Dr. Don Livermore (Blender of the Year, Canadian Whisky Awards 2019). As a result, the player whiskies in the series are uniquely blended to reflect each alumni’s playing style and achievements. The highly-anticipated second release includes:
Paul Coffey
At 48% ABV, this 2-grain whisky is rich & smooth like Coffey’s stride on the ice. Aged in 4 distinct barrels for 7 years, this whisky perfectly pays tribute to #7’s historic 48 goal season.
Larry Robinson
Big and smooth like Larry’s play, this 2-grain whisky is aged for 6 years in 6 different barrels, in commemoration of his 6 championship wins.
Darryl Sittler
Aged in Canadian and bourbon barrels for 10 years, this balanced 4-grain blend is well-rounded, just like Darryl on the ice.
“We were humbled by the success of the first launch back in October and we’re thrilled for this next installment to be nationally available,” says Derek Wagner, Assistant Brand Manager, Canadian Whisky, Corby Spirit and Wine Limited. “With future lineups and player whiskies in the works, we are excited to continue working with the NHLAA to celebrate their members and help support their social mandate.”
The Alumni Whisky Series is a one-time-only player release. In contrast to the whiskies in the first installment of the Alumni Whisky Series, which were available only in certain provinces, Canadians across the country will now have a chance to purchase all of these premium, collectible player whiskies this spring.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser’s®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb’s® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob’s Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the seventh consecutive year. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Twitter (@CorbySW) and Instagram (@CorbySW).
About The NHL Alumni Association (NHLAA)
The NHL Alumni Association (NHLAA), established in 1999, is a charitable organization in Canada and the US that serves as a passionate advocate devoted to bettering the lives of its members (all former NHL Players). The NHLAA exemplifies this commitment to its members in many different ways including financial assistance, commercializing players’ rights, emotional support, physical care, post playing career transition and family aid all in furtherance of its efforts to ‘Honour the Past’. Since its inception, the NHLAA has acted as a liaison with its 29 local chapters and has become the largest membership association for retired professional hockey players. For further information, please visit www.nhlalumni.net.
SOURCE Corby Spirit and Wine Communications
