Press Releases

Swedish brand Wilma launches a new collection of mobile phone cases made from a bio-degradable material at the FORMEX exhibition from 20th-23rd August


During the Formex exhibition in Älvsjö, Wilma will launch a collection manufactured of PBAT and PLA combined in a composite material. This is just the first step for Wilma, with the long-term ambition to be world leading within ‘eco fashion’ for mobile accessories.

– ”Everything that has already happened within FMCG and later in fashion/clothing is now happening within consumer electronics and the mobile industry. We aim to be the leader within sustainability for our industry and the new Wilma collection is our first step on this journey.”Pärlan Fritz, Commercial Director Fashiontekk A

– ”With the new Wilma Eco collection we fill a gap in the market. We have, under a short time, signed agreements to supply a number of leading retailers and operators both in the Nordics and in Europe”, says Pärlan Fritz.

PLA (Polylactic Acid) is a thermoplastic aliphatic polyester derived from renewable biomass, typically from fermented plant starch such as from corn, cassava, sugarcane or sugar beet pulp.

PBAT (Polybutylene Adipate Terephthalate) is a biodegradable random copolymer. PBAT can be made from both fossil and bio-based sources, and is fully biodegradable (EN 13432).

Wilma’s new mobile phone cases are produced of 60% PBAT and 40% PLA. Both PLA and PBAT are bio-degradable through industrial composting according to EU-standard EN 13432.

Packaging is manufactured from recycled paper, minimal in size and is completely free of plastic.


Fashiontekk develops innovative mobile accessories for both the Nordic and global markets with brands such as Copter (screen protection) and Wilma (eco mobile cases). The company has offices in Karlstad, Stockholm and London with factories in Kumla (Sweden) and China.

the authorBenjamin
I am the owner of and the Verizon Wireless Reviewer for Ben’s love of gadgets came from his lack of a Nintendo Game Boy when he was a child . Ben vowed from that day on to get his hands on as many tech products as possible. Ben’s approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, Ben is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks Hangouts: Beavercountyemt Skype: Ben.Oaks

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