Writing an email that aims to raise money is not an easy task. The difficulty lies in the fact that you need to create a text that from the first lines will convince the reader that they should donate or make an investment.
Regardless of whether you need to convince the user to make an investment or donate, you need to be 100% convincing. How to write a fundraising email? Below you will find a guide with which you can write such a letter.
Complete Guide to Write Fundraising Email That Will Be Effective
How to get started with this challenging task? Writing such emails is not easy, as your text should be as convincing as possible and provoke the user to help. The following tips will help you write such an email just like the Best Writers Online you may hire at top-notch custom writing platforms.
Prepare a Catchy Headline
To ensure a high open rate, you need to instantly catch the attention of users. Every time you receive a letter, the first thing you pay attention to is its headline. Creating a catchy headline is just what you need to make users open your letter, and perhaps, it is as important as the text of your email itself.
To make a catchy headline, especially if you are writing a cold email, you need to keep it short and emphasize the urgency or importance of reading. However, avoid creating headlines that mismatch the letter content. Firstly, this is the right way for your latter to be noticed by spam filters. Secondly, it will mislead the user and it reduces the guarantee that your email will be read further.
Use Storytelling to Catch Readers
The purpose of this email is to raise money but you shouldn’t begin your letter by asking for it. Instead, be a little creative and engage your readers with the help of a story. Stories always evoke a sense of reality, importance, and empathy. Here are some tips to help you use storytelling wisely:
- Create a story with emotional components.
- Use simple language, reduce specific terminology.
- Create the main character. Don’t use generalizing descriptions.
- The story should show what role the donation or investment can play.
If you have problems with storytelling, you may want to consider outside help. We are talking about professional writers for hire. You may find them on the Online Writers Rating custom writing reviews website. Using storytelling wisely and professionally is almost a guarantee that your text will work and hit right on target. Therefore, outside help will be very relevant.
Give the User a Feel of Their Impact
For your email to be effective, you need to create a sense of influence. That is, the user should feel the importance of what will happen after his donation. This is not just a psychological manipulation; it is a demonstration of a real result.
Add vivid examples of how even the smallest amount of donation can positively impact the bottom line of your story. The feeling that a person can somehow influence the fate of another, the environment, and so on will be the best call to action.
It is also a good way to use examples to set the so-called minimum donation amount that will be most effective for your project. If you power your story with real-life examples and achievements, it will provoke a desire to contribute and make an impact.
Keep It Simple
Modern users are not ready to read too complex and long texts, especially when it comes to email and promo materials. Therefore, your letter has to be consistent, easy to read, and well-formatted.
Keep in mind that most users will read your letters from mobile devices, which means that you need to try to keep the text not only simple but also mobile-optimized. Here are some simple tips to follow:
- Make no more than three sentences in one paragraph.
- Don’t forget to include your contact information.
- Try to use one font.
- Check how the email looks in online mode and on different devices (PC, smartphone, laptop.)
Ensure Easy Donation Process
Since the main purpose of such an email is to raise funds, you need to make sure that the user can easily do this. If you follow all the steps above perfectly, write the catchy text that will motivate your audience to donate, but the user has difficulty doing it, then your work will be wasted.
Users should go from your email to the website or special donation system without any problems. Such procedure should be as simple as possible so that the user does not have difficulty with any stages and they can spend less of their time and effort as possible.
The Final Thoughts
Use the above guide to successfully write this type of letter. These actions will allow you to convince your readers and get the desired result from your fundraising emails. And don’t forget about the most important point – your readers should feel your sincerity and pure intentions between the lines so keep doing good things.
Author Bio
Frank Hamilton has been working as an editor at essay review service Writing Judge. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.
