-INFINITI makes a provocative statement on the Concours awards ramp near the storied 18th green of the 2023 Pebble Beach Concours d’Elegance™ with the debut of a new concept vehicle. The striking QX Monograph marks a daring new era for INFINITI and provides an alluring vision of its future design language.
“We approach each INFINITI design from the perspective of an artwork, with the aim of evoking emotion and intrigue”Tweet this
Evolved design form
The QX Monograph dramatically heralds the evolution of INFINITI’s design language, characterized by a confident, athletic stance paired with grand, yet graceful proportions. It is seamlessly executed for a harmonious balance of form and function, while making an utterly distinct visual impact.
New signature elements contribute to the design of the QX Monograph, including an illuminated three-dimensional emblem at the front, representing the first application of INFINITI’s new logo on a vehicle; the progression of INFINITI’s double-arched radiator grille, inspired by the grandeur of a bamboo forest; and the latest interpretation of INFINITI’s “digital piano key” lighting.
“We approach each INFINITI design from the perspective of an artwork, with the aim of evoking emotion and intrigue,” said Alfonso Albaisa, senior vice president of global design. “The QX Monograph presented a sizable canvas for us to explore INFINITI’s artistry at maximum scale and create something bold.”
Powerful proportions
In sculpting the QX Monograph, the INFINITI design team drew inspiration from Japanese design philosophies to evolve its definition of modern Japanese luxury. These include “Ma,” the mastery of empty space; “Utsuroi,” representing seamless transitions; and “Kabuku,” which translates to “provocative and extraordinary.”
Guided by these principles, the INFINITI team aimed to create an exterior design that delivers standout style. The result is a powerful, yet sleek, profile and a minimalist exterior infused with evocative details. The QX Monograph’s exterior proportions, including its upright rear pillar and window glass, hint at a spacious interior.
For example, the long, straight hood carries through from the vehicle’s shoulder line and combines with a wide stance and large-profile wheels to create a striking visual statement. An anti-wedge profile further projects a sleek sense of motion, belying the QX Monograph’s size.
The QX Monograph body panels are simple at first glance, yet composed of complex shapes upon closer inspection.
Precisely crafted details
The QX Monograph’s minimalist body features details that blend INFINITI’s hallmark approach to craftsmanship with the subtle yet distinct influence of Japanese style. The vehicle exemplifies attention to detail in design, with highlights including:
- Paint: The QX Monograph is finished in a striking new hue created by the INFINITI design team called “Akane”. Inspired by the powerful yet serene moment of sunset, the paint features a complex, six-layer structure to channel the appearance of a warm glowing red sunset as it transitions into a dark night sky.
The combination of the complex “Akane” body color, subtly red-tinted window glass and gloss black roof are an interpretation of the changing spectrum of shades that appear during sunset. The paint appears to vary in color based on light and viewing angle, while capturing the surrounding shadows and lights for a rich sense of dynamism. - Prominent double-arch grille: The beauty and power of nature has long been an inspiration for INFINITI design. For the inner mesh of the QX Monograph’s prominent double-arched radiator grille, the team drew inspiration from a tranquil bamboo forest. The upright lines within the inner mesh channel the organic shapes found within a bamboo forest, as the stems gently bow and intersect in the breeze. Finished in gloss black to complement the dark chrome surround, the large grille hints at a powerful, commanding driving experience.
- Bold lighting expression: The QX Monograph features a unique lighting system which separates the main headlight assembly and daytime running lights (DRLs). It results in a sense of the extraordinary – or “Kabuku” – with the main headlight assembly (housing the low and high beams) positioned within the front bumper, while the “digital piano key” daytime running lights are positioned above.
- Front: The DRLs seamlessly follow the hood line creating a sense of width and stability, while each of the “digital piano keys” within the DRLs feature an intricate “Kimono fold” pattern.
The DRLs are connected through the grille, in a near horizontal line that accentuates not only the height of the QX Monograph front mask, but also gives prominence to the vehicle’s width.
- Illuminated three-dimensional emblem: Elevating the vehicle’s sense of dynamism, motion and power, a new three-dimensional INFINITI emblem takes pride of place within the QX Monograph’s double-arched grille. Serving as a visual focal point to boldly announce the vehicle’s arrival, the new logo features pure white illumination, accentuating the bright road to the infinite horizon.
- Front fender vent: The bamboo-inspired inner grille mesh pattern is also embedded within the front fenders, delivering a distinctive visual accent. The functional air intake is finished in gloss black for a strong contrast against the distinctive body color.
- Rear: The QX Monograph’s tail lights run the width of the body and the lamps feature a smoked finish that illuminates a vibrant shade of red once switched on. A complex inner housing channels the reflection of light on water. Each of the tail lights features a pronounced upper section accompanied by a series of six horizontal light bars below. The combination delivers a memorable signature, while replicating the tranquil way light shimmers on water.
- Graceful motion: The front and rear lighting delivers both “welcome” and “farewell” animation sequences that artfully create a sense of motion. At the front, the animation commences within the newly crafted three-dimensional INFINITI emblem within the grille and moves outward, highlighting the bamboo-inspired mesh of the radiator grille.
- Striking alloy wheels: The QX Monograph rides on large, precision machine-finished wheels with bold red highlights and gloss black and shadow chrome spokes, complementing the lustrous finish on the body. When sculpting the wheels, the design team took inspiration from a modern wind turbine, which influenced the large and powerful, yet gently curved, form of the spokes themselves.
- Panoramic roof: The QX Monograph’s roof is adorned with a large “Kimono fold” pattern motif. Finished in “Akane” the geometric pattern punctuates the gloss black finish, showcasing the profile of a large panoramic roof.
- Light path: Inspired by a powerful bird in flight, the QX Monograph’s welcoming “light path” effect gracefully animates in a sequence that represents wings. A testament to INFINITI’s desire to offer its clients thoughtful hospitality, upon approach, a pure white light is projected from the side steps, providing a serene welcome and a subtle touch of drama.
About INFINITI
INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices in the Americas, China and Dubai. INFINITI premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
More information about INFINITI can be found at http://www.infiniti.com.
You can also follow INFINITI on Facebook, Instagram, Twitter, and see all our latest videos on YouTube.