SimpleTire Celebrates Car Care Month with “Roll with Confidence” Campaign

SimpleTire, a top-ranked online tire retailer that is part of the Dealer Tire Family of Companies, is highlighting safe driving this October’s Fall Car Care Month. Organized by the Car Care Council, Fall Car Care Month encourages drivers to perform preventative maintenance ahead of winter to ensure vehicle safety and reliability.

SimpleTire’s “Roll with Confidence”’ campaign emphasizes the importance of tire maintenance as winter approaches, a time when driving hazards like snow and ice become more prevalent. According to the Car Care Council, summer months can take their toll on a vehicle, making fall the ideal time to check critical systems like brakes, tires, and heating before winter weather arrives.

This year, SimpleTire’s Fall Car Care Month campaign features the recent launch of Continental Tire’s all-new TrueContact Tour 54 tire. Designed for passenger cars, crossovers, and electric vehicles, this long-lasting, all-season touring tire offers improved wet braking, enhanced wet and dry handling, and proven traction in light snow, making it ideal for drivers preparing for the colder months. Available in a variety of sizes, the TrueContact Tour 54 includes Continental’s EcoPlus Technology, which provides fuel savings and optimized range, shorter stopping distances on wet roads, and extended tread life.

Every purchase of the all-new TrueContact Tour 54 tires, or any replacement Continental tires, comes with an extra measure of confidence—Continental’s Total Confidence Plan.

This comprehensive protection ensures drivers feel secure on the road, no matter the conditions. To receive these benefits, register your new Continental Tires at www.totalconfidence-plan.com.

Safety Tips for Winter Readiness:

Proper vehicle maintenance, especially tire care, is essential for staying safe on the road during harsh weather conditions. SimpleTire is sharing key safety tips to help drivers “Roll with Confidence” this winter season.

“At SimpleTire, we believe your focus on the road shouldn’t be interrupted by concerns about the very part of your vehicle that meets it—your tires. As we enter the winter months, it’s essential to ensure your tires are in top condition for safe driving. SimpleTire’s Car Care Month campaign allows us to remind drivers to stay safe and roll with confidence, no matter where the road takes them,” said Karthik Iyer, President and CEO at SimpleTire.

In addition to exclusive tire promotions, SimpleTire is hosting an Instagram giveaway as part of the “Roll with Confidence” campaign. One lucky winner will receive a free set of four Continental tires and free installation. The contest runs from October 1 to October 31, 2024, and participants can enter by following the rules at www.simpletire.com/rollwithconfidence.

Learn More About Car Care Month

To learn more about Car Care Month and access resources on preventative vehicle maintenance, visit the Car Care Council’s website at https://www.carcare.org/car-care-months/.

About SimpleTire

Based in Philadelphia, SimpleTire is an online tire retailer committed to relentlessly reinventing tire replacement to make it “way simple, way better.” The company’s business model links independent tire distributors and 25,000 installation partners across the country into one seamless e-commerce network, providing customers access to an unparalleled inventory of tires from hundreds of brands and an all-in-one tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. For more information, visit www.simpletire.com.

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