NIVEA MEN, a leading brand in men’s face care, is proud to announce the launch of the NIVEA MEN Age Defense line. Dermatologically tested and developed with advanced formulations with ingredients like Thiamidol™ and Hyaluronic Acid, the range addresses five key signs of aging: loss of firmness, wrinkles, dryness, rough texture, and dullness. Designed to help men who are searching for products that provide younger-looking skin, the Age Defense line simplifies skincare while delivering noticeable results.
Recent research on the ever-evolving landscape of men’s skincare reveals that among men in the US, signs of aging is a top skincare concern, particularly for users between the ages of 35 and 54* and, more than 75% of Gen Z and Millennial male skincare users that were surveyed agree that it’s important to keep looking young.** In response, NIVEA MEN formulated the Age Defense line, an easy-to-follow skincare system that helps men get younger looking skin with just a few simple steps. 100% of men who tested NIVEA MEN Age Defense Advanced Serum confirmed it visibly reduced the first sign of skin aging.***
“As a dermatologist, men often come to my office and ask for an effective, easy, yet innovative routine to address dark spots and fine lines – two of the most common aging concerns,” says board certified dermatologist, Dr. Charles Puza. “With Hyaluronic Acid, Thiamidol™, and/or Pro-Retinol enriched formulas, NIVEA MEN’s Age Defense line is a phenomenal option, especially in a world where skincare can quickly become overly complicated. Plus – it’s beard friendly!”
The Age Defense line is suitable for all skin types and includes four products designed for daily use:
- NIVEA MEN Age Defense Advanced Serum: Enriched with Thiamidol™ and Hyaluronic Acid, this serum helps reduce the look of dark spots, fine lines and wrinkles with regular use. 100% of men who tested NIVEA MEN Age Defense Advanced Serum confirmed it helped visibly reduce the first signs of skin aging.*** The light and fast absorbing formula, moisturizes skin intensively and helps to visibly even skin tone and give the appearance of younger looking skin in as little as 4 weeks.
- NIVEA MEN Age Defense Instant Hydrating Face Serum: A lightweight gel serum and beard friendly formula that provides a moisture boost for 24-hour skin hydration. Enriched with Pro-Retinol and NIVEA MEN’s highest concentration of Hyaluronic Acid, it helps provide visible anti-wrinkle effect & instantly hydrates dry skin.
- NIVEA MEN Age Defense Eye Cream: Visibly reduces the look of fine lines, crow’s feet, dark circles & puffiness under the eyes. Enriched with Hyaluronic Acid, it absorbs instantly and provides 24-hour moisture.
- NIVEA MEN Age Defense Daily Face Moisturizer SPF 30: A 2-in-1 face moisturizer with Broad Spectrum SPF 30 sunscreen to help protect skin from aging caused by the sun. Enriched with Pro-Retinol & Hyaluronic Acid, it helps reduce the look of fine lines & wrinkles and restore lost moisture.
“We are thrilled to introduce NIVEA MEN Age Defense in the US, a result of years of extensive testing, studies, and deep insights into the unique skincare needs of men”, says Marketing Director of NIVEA MEN US, Lauren Lynch. “This research guided us to create a line specifically designed to help address these concerns and promote younger-looking skin. With cutting-edge technology, this launch marks an exciting new chapter in providing men with effective, tailored skincare solutions.”
The NIVEA MEN Age Defense line will be widely available nationwide starting in February at major retailers including Amazon, Walmart, and Target. For more information, visit the brand on Instagram, Facebook, and TikTok or at www.niveausa.com/products/men.
About NIVEA MEN
As the world’s number one aftershave brand, globally and in the U.S., NIVEA MEN is also the largest cross-category male skincare brand worldwide, recognized as an expert in products specifically tailored for men’s skin. NIVEA MEN offers a comprehensive range of grooming and personal care products. Its product line includes face care, shaving products, and body care, all developed with advanced formulations to provide effective and gentle care.
About Beiersdorf
Beiersdorf Inc is the North American affiliate of Beiersdorf AG, which has stood for innovative, high-quality skincare products for over a century. The company’s portfolio of international brands includes Aquaphor, Eucerin, NIVEA, Coppertone, La Prairie and Chantecaille.
* Kantar Profiles/Mintel, February 2022, 483 male internet users aged 18+
** Kantar Profiles/Mintel, February 2024, 960 male internet users aged 18+ who use personal care products at home
*** Self assessment study by 34 men, when used twice daily for 12 weeks.