babyark, the innovative car seat brand committed to reimagining child safety through advanced technology and design, is now available at Bloomingdales.com. Partnering with Bloomingdale’s—a legacy name in American retail—marks a milestone in babyark’s mission to make cutting-edge safety and design more accessible to parents seeking premium products in the digital age.
“We’re thrilled to partner with Bloomingdale’s—a premier retailer known for curating best-in-class products,” said Shy Mindel, CEO and founder of babyark. “At babyark, we’ve set out to completely redefine what parents can expect from a car seat. This collaboration puts our safety-first, beautiful designs in front of even more families who demand the very best for their children.”
babyark’s car seats are renowned for their seamless blend of advanced engineering and modern aesthetics. Developed by aeronautical and automotive design experts, each seat features industry-leading safety innovations designed to offer both peace of mind and premium functionality.
Key Safety Innovations Include:
- SafeCoil™ Technology: A patented steel coil system that absorbs crash energy by extending the seat’s stopping distance, significantly reducing forward force during impact.
- BioArk™ Side-Impact Protection: babyark’s energy-absorbing side-impact protection provides critical lateral protection and has been a core feature of every seat since launch– already meeting or exceeding the upcoming 2026 child passenger safety regulations.
babyark’s product lineup includes two convertible car seat models – Classic and Smart – both featuring its proprietary SafeCoil™ and BioArk™ technologies.
- The Smart Convertible Car Seat ($990) features integrated sensors and mobile app connectivity to guide installation, track usage and alert caregivers if the child is left in the seat or not buckled correctly.
- The Classic Convertible Car Seat ($790) offers the same high-end materials and engineering designed for optimal safety—without the digital features—for families seeking straightforward safety and installation.
babyark is available for purchase online at www.babyark.com and Bloomingdales.com, as well as online at Dillard’s and in store at over 50 specialty retailers nationwide.
For more information on babyark or to schedule an interview with babyark’s CEO, please email samantha@opportunitypr.com.
About babyark
Founded by Shy Mindel, an aeronautical engineer and dad of three, babyark is a global tech brand reimagining child safety. Featuring the SafeCoil™ and BioArk™ energy-absorbing technologies, the company’s innovative convertible car seats are available in the Classic (analog) and Smart (app-enabled) versions. babyark’s car seats combine safety, design, and peace of mind and have been rigorously tested in more than 200 crash simulations. The award-winning company has been honored by CES, The Bump, and TIME and has been featured in Parents, Motherly, Forbes, Babylist and more. For more information on babyark, please visit www.babyark.com and follow us on Instagram, Facebook, and TikTok.