Building on its commitment to science-backed nutrition, Factor, the world’s leading ready-to-eat meal delivery service, today unveiled its largest menu expansion yet, featuring over 100 weekly options including high-protein meals, GLP-1 Support offerings, and globally inspired dishes crafted by chefs and dietitians. To reinforce this mission, Factor has appointed registered dietitian Kylie Sakaida as its first No BS (Bad Science) Officer, who will bust nutrition myths and provide clear, evidence-based guidance with every meal.
“At Factor, we believe nutritious food should be straightforward, convenient, and delicious, and our latest menu expansion reinforces that mission,” said Adam Park, CEO of Factor US. “We’ve doubled our menu options to include more of what our customers want—from high-protein choices to globally inspired veggie-packed dishes. This menu expansion ensures every meal is not only delicious but also backed by the best nutritional science to make your wellness journey simple, satisfying, and something to look forward to.”
Bigger Menu, Bigger Impact: Factor’s Expanded Menu Helps Consumers Eat Smarter
Factor’s latest menu expansion makes eating well easier, more flavorful, and more flexible than ever with:
- More Variety and Flavors: Factor’s menu now offers over 30 global dishes, from Asian favorites like Thai, Chinese, and Korean to Mediterranean classics from Greece, Italy, and Morocco plus, plus Mexican-inspired options. Seasonal vegetable add-ons provide fresh flavor and extra variety, making it simple and enjoyable to reach wellness goals.
- Nutrition-Focused Options: Nutrition-forward meals have expanded, including double the High-Protein options, an extended GLP-1 Support line, and Mediterranean Diet–inspired dishes. Every meal includes two fruits and vegetables, is gluten-friendly, and contains no refined sugars, helping customers meet their health goals with confidence.
- Premium Ingredients: Chef-crafted meals now feature shredded beef, pork, meatballs, new protein-rich breakfasts and light lunches, plus premium seafood like salmon, barramundi, and shrimp at no extra cost — delivering high-quality, satisfying nutrition for busy lifestyles.
These new changes are just the beginning, as Factor continues to expand its menu and develop innovative, nutrition-forward options that make eating well easier, more enjoyable, and accessible for every lifestyle.
Factor Fights Nutrition Myths with New No BS (Bad Science) Officer, Registered Dietitian Kylie Sakaida
Factor is a brand built on delivering smart, credible nutrition, and part of that commitment means shining a light on the misconceptions that make healthy eating harder than it needs to be. To bring this mission to life, Factor has appointed registered dietitian Kylie Sakaida (@nutritionbyKylie) as its first-ever No BS (Bad Science) Officer. Known for breaking down nutrition myths with clarity and humor, Kylie will collaborate with Factor’s in-house dietitians to help consumers cut through the noise and feel confident about what real nutrition looks like.
“Nutrition should be simple, not stressful,” said Kylie Sakaida, RD, MS, and Factor’s No BS (Bad Science) Officer. “I’m excited to join Factor in helping people focus on what really matters, eating balanced, nutrient-dense meals that fuel their lives. Factor’s mission to cut through the noise and provide smart, credible nutrition aligns with what I share with my community every day. Together we can make it easier for people to spot the myths, understand the science, and feel confident in the food choices they make.”
To further understand the confusion consumers face, Factor also conducted a national survey to uncover the most persistent nutrition myths. The results reveal just how widespread misinformation has become:
- Nutrition Misinformation?: 61% of Millennials and 70% of Gen Z turn to social media for nutrition advice, relying on influencers and platforms like TikTok, Instagram, and Facebook, which leaves plenty of room for nutrition myths and misinformation to spread.
- Protein Predicament: Protein may be the hottest topic in nutrition, with 77% of people actively trying to eat more of it. But myths persist: only 1% of Gen Z and Millennials can correctly separate fact from fiction, as 75% don’t know that animal protein is more complete than plant protein, and nearly 80% are unaware that excess protein can actually be stored as fat.
- Fat-Free Fallacy: While 55% know that healthy fats like avocado support fullness and nutrition, 28% still think fat-free foods are automatically healthier, and nearly a third of Millennials believe eating fat makes you fat.
- GLP-1 Guesswork: Less than half (42%) know that long-term weight management and metabolic health depend on building sustainable nutrition habits, and only 30% understand that prioritizing protein and fiber can make GLP-1 medications more effective.
These findings reinforce the need for Factor’s No BS (Bad Science) philosophy and science-backed approach. Through a continued collaboration with Factor, Kylie will debunk persistent nutrition myths and fads, providing credible guidance that empowers consumers to make healthy choices.
To check out the new Factor menus or learn more, visit www.factormeals.com. To learn more about Factor’s nutrition mythbusting findings, visit https://bit.ly/4g6FvNS.
ABOUT FACTOR
Factor is a fully-prepared meal delivery service that is taking a whole new approach to fresh-prepared food. The company’s weekly rotating menu of 100 weekly meals and 70+ add-on options, including smoothies, juices, snacks and more, are hand-crafted by gourmet chefs and optimized by dietitians. Factor delivers anywhere in the contiguous U.S. For more information, visit Factormeals.com.
ABOUT HELLOFRESH GROUP
The HelloFresh Group is a global digital-native CPG company and the world’s leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q2 2025, the HelloFresh Group delivered c. 215 million meals globally. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the MDAX (Mid-Cap German Stock Market Index). For more information, visit www.hellofreshgroup.com.