The message is clear: in automotive, AI is now table stakes. What differentiates leaders is execution—experiences that are integrated, safe, and ready to deploy across platforms and over the vehicle lifecycle.
Building on its legacy of in-cabin innovation, HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., today announced portfolio enhancements across its award-winning Ready product lineup and car audio offerings. Available now for OEM integration, these solutions help automakers reduce integration complexity, accelerate hardware and software cycles, and deliver intelligent and meaningful in‑vehicle experiences that can be upgraded over the vehicle’s lifecycle.
“In the vehicle, AI, Machine Learning and other emerging technologies are no longer a differentiator on their own. Execution is what wins,” said Christian Sobottka, Chief Executive Officer and President, Automotive Division, HARMAN. “What sets HARMAN apart is our ability to orchestrate software, hardware, AI, audio, and visual technologies into holistic, road-ready experiences that meet consumer demand. With our integrated product portfolio and advanced developer tools, we’re helping OEMs solve key challenges like integration complexity and lifecycle costs, so that they can deliver rapid, consumer‑focused innovation across evolving vehicle platforms that bring their customers genuine delight behind the wheel.”
HARMAN Ready products are trusted by OEMs globally, powering vehicles on the road today and for upcoming launches as automakers scale new digital experiences throughout their lineups.
SDV toolchain: build faster, validate safely, update for life
Software is now the primary engine of differentiation, and as centralized compute and zonal architectures accelerate, OEMs need toolchains that shorten validation cycles and de-risk mixed-criticality consolidation. HARMAN’s SDV toolchain and commerce ecosystem help OEM teams move faster without increasing platform complexity.
- Ready CQuence Loop: Cloud-native build/test/validation across virtual and physical targets.
- Ready CQuence Run: The industry’s only Type-1 automotive hypervisor for secure mixed-criticality isolation (20M+ ECUs).
- OTA + Smart Delta + Ready Link Marketplace: Proven fleet updates (80M+ vehicles) plus 190+ apps/features, with new discovery and controlled fleet testing enhancements.
Personalization: Audio, orchestrated and brand-defining
Personalization is where consumers feel the difference most—when the cabin adapts to each occupant and the context of the journey. HARMAN’s audio updates help OEMs deliver orchestrated multi-user experiences and distinctive brand expression.
- Ready StreamShare: Up to four personalized media zones via a Bluetooth-enabled hub and HARMAN-provided ultra-low-latency headphones that are included with the system—enabling personal listening, shared moments and hands-free cabin conversation.
- HALOsonic Electronic Sound Synthesis: Customizable vehicle sound signatures, with new sound instruments and an intuitive tuning workflow.
- HARMAN Branded Audio: Premium cabin atmosphere beyond speakers, with coordinated lighting and tactile elements and AI-driven enhancements delivered by new Genre Optimizer and Smart Bass Impact.
Safety and connected awareness: context inside the cabin and beyond the vehicle
As OEMs pursue a Zero Accident vision, safety is evolving into contextual awareness—understanding what’s happening inside the cabin and beyond the vehicle, and delivering trusted support without distraction. HARMAN’s Ready products combine in-cabin intelligence, situational awareness and connectivity to help OEMs deploy trusted safety experiences at scale.
- Ready Care: In-cabin intelligence for driver and occupant monitoring and interventions, including single-heartbeat detection and enhanced occupant-position monitoring.
- Ready Connect: Award-winning suite of telematics control units supporting 4G, 5G and satellite communication, designed to help drivers and passengers stay connected to what matters most, even in challenging environments.
- Ready Aware: Vehicle-to-Network (V2N) hazard and intersection alerts using existing connectivity, with an ML-refined Confidence Engine to reduce false positives and information overload, plus emergency vehicle detection enabled through acoustic sensing and Cerence AI.
Visual experiences: premium clarity without distraction
The goal isn’t simply bigger screens—it’s driver-first clarity and efficiency as more software-driven features enter the cockpit. HARMAN’s Neo QLED-powered displays and windshield innovations help OEMs deliver a premium experience designed for driver-first usability.
- Ready Display (Samsung Neo QLED): The industry’s first HDR10+ Automotive certified display; new value-performance model NQ1 expands Neo QLED quality to more lines with higher color gamut and strong daylight readability than standard LCDs.
- Ready Vision QVUE: Line-of-sight windshield display with gaze-aware brightness tuning, obstruction detection, eMirror Live View for turning, QVUE Canvas configurator for drag-and-drop content for drivers and QVUE UI Editor to accelerate software development for OEMs.
Built to Scale and Shipping Now
HARMAN’s latest advancements reflect a commitment to road‑ready products that move beyond standalone features to understand what drivers and passengers need. Backed by deep automotive expertise and Samsung partnership strength, HARMAN helps OEMs orchestrate audio, visual, safety and personalization into cohesive, intelligent in‑cabin experiences that fit seamlessly into consumers’ increasingly connected digital lives and are shipping today with lifecycle upgradability.
For more details about the entire product line-up, see our additional product press releases or visit: https://car.harman.com/
ABOUT HARMAN
HARMAN is a global leader in Lifestyle Audio and Automotive technology. We create intelligent experiences that enrich people’s lives on the road, in their homes, on the stage, and everywhere in between. Our iconic audio brands — including JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz® — bring premium sound to consumers and audio/visual professionals worldwide. More than 50 million vehicles globally rely on HARMAN’s technologies to deliver safer, smarter, and more intuitive in-cabin experiences. A wholly owned subsidiary of Samsung Electronics Co., Ltd., HARMAN has approximately 26,000 employees around the world.