TGL presented by SoFi, the primetime, men’s team golf league, today announced AT&T as a Founding Partner and its Official Connectivity Partner, supporting a next-generation approach to golf built for fans. The partnership helps deliver a more immersive experience, amplifying the in-venue atmosphere and making it easier for fans to follow every shot, moment and match in primetime.
“AT&T has supported the game of golf for more than 40 years, and TGL is redefining how fans experience the sport,” said Kellyn Smith Kenny, chief marketing & growth officer, AT&T. “By powering this next-generation league, we’re extending the energy of the venue far beyond its walls – connecting fans everywhere to every moment with the scale, speed and reliability of AT&T’s network.”
AT&T is bringing the sponsorship to life across TGL’s broadcast and digital coverage through integrated, fan-facing moments, including the Player Connect interview presented by AT&T, the AT&T Reliable Rewind highlight segment, and the SmartPin Cam presented by AT&T. Also, AT&T is serving as presenting sponsor of Matchup Live, TGL’s interactive digital experience that lets fans dive deeper into the action in real time on mobile and desktop.
“AT&T joining as TGL’s eighth Founding Partner represents a significant step forward for the league,” said Jason Langwell, chief revenue officer, TMRW Sports. “Their long-standing commitment to sports and innovation enhances our platform and expands how we connect with TGL’s growing, highly engaged fan base.”
Building a Complete Connectivity Ecosystem for TGL
AT&T helped design and deliver the league’s connectivity blueprint, building the foundation that brings together match, in-venue, and broadcast technology, including:
- AT&T Dedicated Internet (ADI) – A high-capacity, dedicated internet backbone designed to support the demands of a high-tech, first-of-its-kind venue.
- Wi-Fi – Fan-facing Wi-Fi throughout the venue, plus secure back-of-house connectivity supporting ticketing, point-of-sale systems, and venue operations.
- Global Video Service – Fiber connectivity linking SoFi Center to broadcast facilities, ensuring fans at home don’t miss a moment.
- AT&T Virtual Private Network (AVPN) and AT&T Netbond – Secure, private connectivity to cloud services supporting TGL’s data applications and operations.
- AT&T Phone for Business Advanced – Business voice services supporting day-to-day venue operations.
TGL’s playoffs start with a semifinals doubleheader on Tuesday, March 17 on ESPN and ESPN App featuring No. 1 seed Boston Common Golf vs. No. 4 seed Jupiter Links Golf Club and No. 2 seed Los Angeles Golf Club vs. No. 3 seed Atlanta Drive Golf Club (6:30 p.m. ET and 9 p.m. ET, match schedule pending). AT&T joins a roster of TGL Founding Partners, including Best Buy, Businessolver, Farmers Insurance, Genesis, Hankook Tires, Proofpoint, and Shriners Children’s. SoFi serves as TGL’s Presenting Partner and Naming Rights Partner for SoFi Center.