The Big Ten Conference and Big Ten Network (BTN) today announced the addition of Samsung and the Samsung Galaxy Tab S9 Ultra as the Official Tablet Partner of the Big Ten Conference.
To kick off the partnership, the Big Ten, Samsung and Indiana Sports Corp will host a high school football coaches workshop on Saturday, Dec. 2, at Lucas Oil Stadium led by Jake Butt and Gerry DiNardo. A diverse group of 10 Indiana high school football coaches will utilize the Samsung Galaxy Tab S9 Ultra as they receive instruction from Butt and DiNardo on breaking down film and utilizing the Galaxy Tab S9 Ultra’s best-in-class features to optimize their own game plans. The coaches will also be honored for a moment on-field during the game.
“We designed the Galaxy Tab S9 Ultra to get the job done wherever you are, including the football field,” said Janet Lee, senior vice president of Mobile Experience at Samsung Electronics America. “This exciting new partnership will showcase the creative ways Samsung and the Big Ten Conference can work together to support coaches and the next generation of athletes with the best technology tools to elevate their game.”
As a part of the partnership, the Big Ten Network will deliver Samsung Galaxy Tab S9 Ultra branded social content across its platforms, including coverage from the coaches workshop and the Big Ten Football Championship Game. Additional partnership elements include Samsung’s ability to use the Big Ten’s registered trademarks, as well as various promotional signage assets at the Big Ten Football Championship game.
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“Members of our on-air team have already had the opportunity to utilize the Samsung Galaxy Tab S9 Ultra in their content efforts, with tremendous results,” said BTN President François McGillicuddy. “Based on that experience, we are looking forward to the opportunity to work with the Big Ten and the Indiana Sports Corp to bring Samsung’s technology to local high school coaches in service of their continued development.”
Global sport and entertainment agency, CSM, assisted Samsung in the development and negotiation of the partnership with the Big Ten Conference and Network.
