Motorola releases special edition razr and edge devices, the first and only smartphones to launch in Pantone Color of the Year 2024
Motorola and Pantone, the global color authority, have teamed up for the third year to create devices in the Pantone Color of the Year. The Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz, reinforces the importance of human connection and so do the devices chosen to represent it – the motorola razr 40 ultra/motorola razr+ and motorola edge 40 neo.
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The Pantone Color of the Year, announced by the Pantone Color Institute, is an educational program reflecting on the symbolic nature of color. This year marks the 25th anniversary of the Pantone Color of the Year program with the chosen color PANTONE 13-1023 Peach Fuzz. A velvety gentle peach hue, PANTONE 13-1023 Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community and collaboration.
Of their continued partnership, Ruben Castano, Head of Customer Experience and Design at Motorola, said, “As technology becomes intertwined with humanity, we trust color to provide a tool for expression and deeper, more meaningful experiences with our devices. This includes going beyond devices and into the software itself. The Pantone Color of the Year 2024 does just that as it blends the virtual world we live in and our desire to establish deeper connections and well-being.”
The choice of PANTONE 13-1023 Peach Fuzz complements Motorola’s mission to make technology more accessible and help consumers use technology to connect intentionally. When selecting devices to feature PANTONE 13-1023 Peach Fuzz, Motorola reflected on the color message and its emphasis on the power of human connection, finding that the motorola razr 40 ultra/motorola razr+ and motorola edge 40 neo embodied this mentality.
Available globally, the motorola razr 40 ultra/razr+ is built for connection and collaboration and lets expressive individuals stand out from the crowd with its iconic, flippable design.
The motorola edge 40 neo is a device that puts color at the center of design. And the PANTONE 13-1023 Peach Fuzz hue in vegan leather beautifully complements the device’s warm, contoured design, engaging one’s senses and kindling the imagination.
Both devices are designed with connection and personality at the center and offer features developed to enhance our common humanity. These include Motorola’s latest software offerings, Moto Unplugged and Family Space. Both of these apps embrace the balance between connectedness and rest, security and boldness. Moto Unplugged centers around the importance of taking mindful breaks from our device to be more present with ourselves and those around us, while Family Space encourages families to explore technology with guidance and grace.
“It has been wonderful to work with Motorola and see their dedication to enabling creativity, connection, and personalization through color across their devices, and this year’s color carries particular importance to harnessing connection, community and personal wellbeing,” Laurie Pressman, Vice President of the Pantone Color Institute, said. “Our Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz, seamlessly blends the virtual and real life, making it an ideal color for the physicality of digital devices. We are excited to see how our audiences leverage the features Motorola offers to enable and facilitate further connections.”
The motorola razr 40 ultra/motorola razr+ and motorola edge 40 neo in the Pantone Color of the Year 2024 will be available in select markets worldwide. For full pricing information and specifications, visit our website.
