DREO to Preview Next-Gen Home Comfort Innovations and Accelerate EMEA Expansion at IFA 2025
DREO, the No.1 tower fan brand on Amazon in the US, UK, and Germany*, and the No.1 heater brand on Amazon in the US and UK*, officially announces its participation at IFA 2025, taking place September 5–9, with exclusive Media Days on September 3–4.
This marks DREO’s second appearance at IFA, reaffirming the brand’s commitment to innovation and its ambitious growth across the EMEA region. DREO continues to lead in its core categories, holding a 29% market share for tower fans and 14% for heaters in the EU, supported by a 92% revenue increase from 2023 to 2024.
Driven by a multi-channel expansion strategy, DREO is strengthening its leadership in Germany while accelerating growth across key EMEA markets including the UK, France, Ukraine, and the Baltic States. By 2026, the brand plans to establish presence in over 400 retail locations across Germany, including major chains such as MediaMarkt, Saturn, Expert, and Euronics, in addition to its strong online leadership.
Previewing Breakthrough Comfort Solutions
At IFA 2025, DREO will preview a new era of home comfort innovations, offering an exclusive first look at technologies set to redefine how people manage indoor climate. Building on its proven expertise in heating, cooling, and air circulation, DREO is preparing to unveil solutions that go beyond incremental upgrades — setting new standards for smarter, faster, and more immersive comfort experiences. The full reveal will take place during the show, where media and attendees will be among the first to explore DREO’s next wave of innovations shaping the future of comfort.
Joshua Gunn, Vice President at DREO, said:
“IFA 2025 marks an important milestone for us to reaffirm our strong commitment to the EMEA market. We are investing deeply because we see tremendous potential to bring greater comfort, convenience, and smart solutions into more homes. Our vision is to grow together with the people of this region, delivering meaningful value through continuous innovation.”
Media representatives are invited to visit DREO’s booth:
Hall H7.1B-102, Messe Berlin
Media Days: September 3–4, 2025
Public Show Dates: September 5–9, 2025
Full product details and official announcements will be revealed during the show.
ABOUT DREO
DREO, the home tech pioneer transforming everyday comfort through innovation and elegant design, continues to redefine modern living. Specializing in air comfort and smart kitchen solutions, DREO has earned the trust of over 20 million users. Proudly becoming the No. 1 Household Fan and Space Heater Brand on Amazon U.S. for two consecutive years and the No. 1 Tower Fan Brand in the U.S.* DREO’s products are known for their exceptional performance, energy efficiency, and seamless smart home integration, delivering both convenience and sustainability to households across the globe.
As the official partner of the LA Kings, DREO is proud to stand alongside champions of performance and innovation. Building on this partnership, the company is committed to making a meaningful impact in the local community over the next two years, and continue to inspire simple yet extraordinary home experiences.
*Ranking based on the Stackline data for Amazon U.S. retail sales of household fans and space heaters from January 2023 to January 2025.
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