Direct Marketing agencies Script to Screen (STS) and M2 Marketing and Management Services (M2) have announced the release of The SMARTECH Power Kit long-form television campaign. The campaign, which also includes short-form spots and digital content, launched in February 2019 and marks the debut of a product truly everyone can use.
The SMARTECH Power Kit is an incredibly robust portable power kit containing a 12000 mAh lithium ion power bank, a 150 PSI air pump, an extensive array of mobile device powering accessories and a powerful 3W LED flashlight.
“The SMARTECH Power Kit does so much, there was simply no better way to introduce SMARTECH to the consumer,” says Script to Screen co-founder and CEO Barbara Kerry.
“The SMARTECH Power Kit is small enough to fit inside a handbag. The powerful automotive micro-jump starter is capable of jump starting a passenger vehicle over 50 times on a single charge! And that’s really just the beginning, because The SMARTECH Power Kit can power, charge, and inflate just about anything,” says CEO Toby Zhu.
“The Power Kit has 6 way functionality so the sheer number of demonstrations alone make for a very interesting and exciting campaign,” said Kerry.
“Script to Screen provided us with a campaign that speaks directly to the consumer, is compelling to our audience on TV and digital, and is effectively introducing and selling The SMARTECH Power Kit to the consumer,” says Zhu.
At the same time, M2 has created the foundational elements necessary for a successful performance marketing campaign. Their leadership and oversight have been invaluable,” said Zhu.
About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as Bare Escentuals, Beachbody, Bose, Comcast, Conair, Esteé Lauder, Guthy-Renker, Hairmax, Hoover, Lifelock, L’Oreal, Nescafé, Nugenix, Nutrisystem, philosophy, Omaha Steaks, SharkNinja, Tria Beauty, Wahl, are among the major companies that have turned to Script to Screen for the production of their DRTV campaigns.
For more information about Script to Screen, visit http://www.scripttoscreen.com.
About M2 Marketing and Management Services
Established in 1999, M2 Marketing and Management Services is a Direct Marketing Agency headquartered in Orange County, California. M2 Marketing and Management Services offers a complete solution to establish, manage, and support virtually every aspect of your Direct Marketing campaign. Whether new to the industry or simply unable to devote valuable internal resources to this intricate and time-consuming process, M2 acts as your DRTV marketing and management division providing expert guidance on offer development, financial modeling, call centers, TV media, digital media, social media, performance analytics, fulfillment, online services and more.
For more information visit http://www.m2response.com.
