According to Hootsuite, 3.48 billion people now use social media. That’s 45 percent of the world population—including the bulk of your customers.
Your profile might be the first time customers interact with your brand.
With these 10 tips, you can improve your social media profile so it looks its best. That way, you maintain a strong online presence that effectively helps you attract new customers.
Build your business with these 10 social media tips!
- Size It Right
Your profile picture is the first visual representation of your brand people see on social media.
Don’t use a fuzzy profile picture that’s too small or an image that’s awkwardly cropped. Messy images won’t help your company appear professional.
Instead, check online for the right image sizes. That includes profile pictures, header banners, and size limitations for posts.
- Keep It Consistent
Once you have those photos sized correctly, make sure the image you choose is consistent across each account.
That way, people can recognize your company regardless of which social media platform they’re on.
This applies to your handles as well as profile pictures.
Now people can easily search for your account from one platform to the next.
- Untag Attack
Untag your company from inappropriate or bad photos.
That way, you decide how your brand is represented (and perceived) online.
- Make It Easy To Find
Do your research! Determine which tags people check to find your business.
Then, add those tags to your profile and include them in posts.
Now it’s easier for new customers to discover your company.
- Fill It In
Don’t leave gaps in your profile. Otherwise, your company might appear unprofessional and lazy.
You can even add a call-to-action to your profile page.
That way, you’re encouraging followers to interact with your company.
- Criss Cross Coverage
It’s time to cross promote. You can add your website URL and other social media pages to each account.
This makes it easier for people to follow you across multiple accounts.
- Love the Links
Test those links and make sure they’re working!
Otherwise, you’re missing out on opportunities.
- Build Trust
According to Smart Insights, the majority (47 percent) of survey respondents will make a purchase if a brand is responsive on social media.
Improve your social media profile to boost your brand. This can make it easier for followers to trust your company. Show them you’re responsive, transparent, and helpful.
Don’t forget to ask for reviews (and give a little love in return when you can).
- Pin to the Top
Pin your best posts to the top of the page. Make sure these posts represent your brand and show off your best work.
- Post (Consistently & Often)
Use eye-catching posts (so people stop scrolling) and post often. That way, people become more familiar with your business.
You can use the Adobe Spark social media graphic maker to improve your social media profile with quality posts.
Heart-Worthy Accounts: 10 Ways to Improve Your Social Media Profile
Start getting those likes, follows, and retweets! These 10 ways to improve your social media profile can help you boost your brand in no time!
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