15 August 2019, Monterey, CA: Aston Martin today revealed a new design service for car enthusiasts and collectors that takes car ownership to a new level. Aston Martin Automotive Galleries and Lairs, revealed at Pebble Beach, enables people to create the perfect space for their beautiful car, whether that be a bespoke garage or a complete, luxury retreat.
Q by Aston Martin is the marque’s bespoke personalisation service, working with customers to create their perfect Aston Martin. Aston Martin Automotive Galleries and Lairs is for anyone who would like to create a unique bespoke garage – their own ‘Automotive Gallery’ – or for the truly adventurous the ultimate retreat or ‘Automotive Lair’ in which to keep their car.
Automotive Galleries and Lairs is an opportunity for clients to work with the Aston Martin Design Team but also with renowned architects, focusing on those with local knowledge and an excellent understanding of the specifics of the brief. Aston Martin Chief Creative Officer, Marek Reichman’s team has already produced exquisite interior design work for the 66-storey Aston Martin Residences in Miami and his team also collaborated on the design of Aston Martin’s first global brand centre, the House of Aston Martin Aoyama, in Tokyo, as well as designing the interiors of numerous Aston Martin dealership centres. His team is also embarking on a number of exciting design projects relating to private residential developments. The work of Reichman’s group in conjunction with leading architects heralds an exciting opportunity for new design possibilities.
“Imagine a home or luxury retreat built around your car,” said Reichman. “Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable with this new offering. For the car enthusiast the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.”
Entire luxury homes or retreats can be created where the car takes centre stage. As an example, Obermoser arch-omo architecture has produced a stunning architectural design concept for an automotive lair that could house works of art including the Aston Martin Valhalla and the iconic Aston Martin DB5, in a subterranean circular space. The chosen car sits at the centre of this extravagant design that focuses attention on the car, whilst providing entertainment and leisure areas, along with living space for guests.
“Aston Martin has decades of expertise in staging cars in order to present them at their absolute best but also understands the importance of storage and maintenance of these living, breathing machines,” said Aston Martin Partnerships Director, Sebastien Delmaire. “Automotive Galleries can even be designed to fit the era if a customer has a heritage car. We are able to cover every requirement, whether it is to display single cars as pieces of automotive art or a full collection of cars in a private museum. These spaces provide an opportunity for people to create their own unique world where they can share their passion for cars with their guests. The opportunities are endless.”
Customers interested in Aston Martin Automotive Galleries and Lairs can make a request through the Aston Martin Partnership Team at ampartnerships@astonmartin.com.
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About Aston Martin Lagonda:
Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, Rapide AMR and DBS Superleggera. The Lagonda brand will relaunch in 2021 as the world’s first luxury electric vehicle company. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 53 countries around the world.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown. Under the leadership of Dr Andy Palmer and a new management team, the Group launched its Second Century Plan in 2015 to deliver sustainable long-term growth. The plan is underpinned by the introduction of seven new models including the DB11, new Vantage, DBS Superleggera and an SUV, as well as the development of a new manufacturing centre in St Athan, Wales.
