Nexen Tire Roadian ATX All-Terrain Tire Set to Debut at PNW Overland Expo
Nexen Tire America, Inc., a worldwide leader in high-performance, passenger, SUV/light truck and winter tire technology, today announced the all-new Roadian ATX, the next generation of Nexen’s coveted all-terrain tire lineup, will make its first-ever in-person debut at the PNW Overland Expo in Redmond, Oregon, on July 8-10. Attendees will also have the opportunity to experience the Roadian ATX in action during Nexen’s ride and drive event. Nexen’s new all-terrain tire features top-tier presentation and construction using the latest material advancements designed specifically for wet- or dry-grip. Roadian ATX makes use of next-generation tread technology specifically designed to provide better grip during the wear process. The new tire achieves this thanks to sidewall lugs and deep grooves for improved handling and composure on- and off-road.
Compared to the company’s earlier all-terrain tires, Roadian ATX boasts increased performance in four of the most important categories: durability, wet traction, snow traction and mileage. Roadian ATX also features a reinforced 3-ply sidewall construction on most LT sizes, enabling an industry-best, all-terrain tire designed for longer life and increased durability under heavy loads and higher tire pressures. Moreover, increased sidewall rigidity also enhances vehicle stability while cornering under load and heavy-towing scenarios.
During the development process, engineers chose to integrate a dual-sidewall design, a trademark feature from Nexen’s highly successful Roadian MTX Xtreme Off-Road tire. This feature gives drivers the option to select from two dynamic-sidewall designs when installing all-new Roadian ATX. Roadian ATX’s dual-sidewall design makes the tire more aggressive when compared to other A/T tires, all without increasing road noise.
Specifications of the all-new Roadian ATX all-terrain tire include:
- Reinforced 3-ply construction on most LT sizes
- Emerging 3D sipes increases tread-to-road contact for improved traction in snow, mud and wet conditions
- 3PMSF Certified – Severe-winter certification to withstand heavy snow, ice and tough terrain
- Available in 63 sizes
- Sizes range from 15-inches to 22-inches
- Speed rating S, T & H available
- Top tier tread warranty
“Drivers of today’s light trucks and SUVs need an all-terrain tire that provides exceptional off-road capabilities without the aggressive nature of a mud-terrain tire — the driving force behind the Roadian ATX,” said Brian YoonSeok Han, CEO of -Nexen Tire America, Inc. “We designed an extremely capable, all-terrain tire that can go nearly anywhere in the world and still retain the handling, quietness and comfort of an everyday on-road tire. Backed by a 65,000-mile treadwear mileage warranty and 36-months of complementary roadside assistance, we are confident the Roadian ATX will quickly become the preferred tire of light trucks and SUV owners around the world.”
Roadian ATX all-terrain tires are available standard with Nexen Tire’s Total Coverage Warranty and will be available in the most popular sizes at Nexen dealers nationwide beginning June 1. Additional sizes will be available later this year.
For more information or to set up an interview with a Nexen Tire representative, please contact media@nexentireusa.com or call (310) 374-6177.
About Nexen Tire: Inspired by Nexen’s global family of drivers to engineer superior performing tires – from championship-winning Formula DRIFT drivers, rock-climbing off-road enthusiasts to everyday commuters – Nexen Tire utilizes proprietary technology and the highest quality standards in the industry to guarantee world-class products backed by unrivaled customer support for the life of each tire. As a worldwide leader in high-performance, passenger, SUV / light truck and winter offerings, the company is second-to-none in research, development and state-of-the-art manufacturing. And as part of a select group of tire manufacturers worldwide that are specified as standard fitment on original equipment vehicles, Nexen delivers premium products at a sensible price.
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