An Iconic Villain Reborn—World of Warcraft®: Wrath of the Lich King Classic™ Launches September 26

From atop the frozen throne of Icecrown Citadel, the Lich King Arthas Menethil—once a fierce paladin prince consumed and corrupted by a misguided zeal to save his people at any cost—marshals his undead army into war against the inhabitants of Azeroth.Blizzard Entertainment announced today that the forces of the Horde and the Alliance will have another chance to bring a fitting end to one of World of Warcraft^®’s most iconic villains starting September 26, when the company releases Wrath of the Lich King Classic^™, the authentic re-creation of WoW^®’s acclaimed second expansion, at no additional cost to all players with an active subscription. This expansion will launch globally at 3pm PDT and will be available on all World of Warcraft: Burning Crusade Classic^™ realms.

“All of this and more made it a favorite of many of our players and us at Blizzard as well. We’re looking forward to providing an authentic experience for returning veterans and an awesome adventure for newcomers exploring Azeroth for the first time.”Tweet this

To confront the Lich King, players will embark on a treacherous journey through the wintry forests and snowy peaks of the continent of Northrend, the single largest land mass Blizzard ever added to the game with an expansion (until the upcoming release of World of Warcraft^®: Dragonflight). There they’ll experience some of the most breathtaking vistas and beloved storylines in all of Warcraft^® as they make hard-fought progress in their effort to breach Icecrown and defeat one of the direst threats Azeroth has ever known.

“The epic moments in Wrath of the Lich King Classic feature vast icy environments, unique dungeons and raids, and a gripping conclusion to the story of Prince Arthas,” said World of Warcraft executive producer Holly Longdale. “All of this and more made it a favorite of many of our players and us at Blizzard as well. We’re looking forward to providing an authentic experience for returning veterans and an awesome adventure for newcomers exploring Azeroth for the first time.”

Rising with this expansion is the fearsome Death Knight hero class, available to all players and starting at level 55. As former champions of the Lich King, Death Knights conquer their foes using dark magic and runic power. Also featured is the original iteration of the World of Warcraft achievement system, celebrating a wide range of player accomplishments in the game, and the introduction of the Inscription profession, which enables players to scribe ability-enhancing glyphs that alter the appearance and modify the properties of spells and abilities.

Players will be able to put their skills and new abilities to the test in the 13 memorable dungeons from Wrath of the Lich King^™, such as Ahn’Kahet: The Old Kingdom, where they’ll face the minions of the Old God Yogg-Saron, and the plague-infested Culling of Stratholme, which recreates the tragic event from Warcraft history that led to the downfall of Prince Arthas. Those seeking the ultimate challenge can take on the 9 raids introduced in the expansion, such as the updated versions of Naxxramas and Onyxia’s Lair from pre-expansion World of Warcraft, and of course Icecrown Citadel, where the story of the Lich Kingreaches its cinematic conclusion.

In the lead-up to launch, players can experience Joyous Journeys, a 50%-bonus-XP event that will run until Wrath of the Lich King Classic’s September 26 launch. Prior to release, all WoW subscribers will be granted the ability to create one Death Knight per Classic realm, which they can bring to level 70 through Burning Crusade Classic^™ content until September 26. In addition, players will also be able to purchase optional upgrades, including new cosmetic items and a level-70 character boost for those who might not yet have a fully leveled character.

For more information on Wrath of the Lich King Classic, visit www.wowclassic.com.

Press assets are available at blizzard.gamespress.com/World-of-Warcraft.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft, Hearthstone^®, Overwatch^®, the Warcraft, StarCraft^®, and Diablo^® franchises, and the multifranchise Heroes of the Storm^®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-three #1 games^* and numerous Game of the Year awards. The company’s online gaming service, Battle.net, is one of the largest in the world, with millions of active players.

^*Sales and/or downloads, based on internal company records and reports from key distributors.

Cautionary Note Regarding Forward-looking Statements:

Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about the availability, pricing, features, and functionality of World of Warcraft^®and World of Warcraft: Wrath of the Lich King Classic^™ are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.