The Bar
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Corona, The World’s Most Valuable Beer Brand1, Announces Its 100-Year Anniversary with Global Celebration
Today, Corona proudly celebrates its 100-year anniversary, a remarkable milestone for the iconic brand that has been synonymous with the beach and enjoyed by consumers worldwide for the past century. Since 1925, Corona has cultivated a deep association with the beach; fully embodying a lifestyle connected to nature and relaxation. In honor of the occasion, Corona invites everyone to live…
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Sunday Swagger Announces New Collaboration with Guinness®
Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, announced its most anticipated launch of the year with beverage giant, Guinness®. Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, announced its most anticipated launch of the year with beverage giant, Guinness®.Share Celebrating individuality, heritage, and a good…
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SIMPLY SPIKED® TAKES FLAVOR TO THE TROPICS WITH NEW VARIETY PACK
Simply Spiked® is turning up the heat for 21+ fans with the launch of its new Simply Spiked® Tropical Variety Pack — a lively new addition to the brand’s popular lineup of ready to drink offerings with 5% real fruit juice that is squeezed then concentrated. Inspired by the tropical flavors that fans love, this new pack delivers a juicy escape with…
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RÉMY MARTIN XO x ANISH KAPOOR; THE HOUSE OF RÉMY MARTIN UNVEILS AN EXCEPTIONAL COLLABORATION
The House of Rémy Martin has unveiled an exceptional collaboration with internationally renowned contemporary artist Anish Kapoor: a limited-edition Rémy Martin XO decanter and an exclusive artwork. The decanter and artwork represent a unique visionary and sensorial exploration of color, form, and space, reflecting Kapoor’s signature style in response to the essence of Rémy Martin XO. This collaboration celebrates the shared…
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Brother’s Bond Bourbon Shines a Light on Regenerative Agriculture This Earth Month
In celebration of Earth Month, Brother’s Bond Bourbon is proud to SHAKE & STIR UP CHANGE—a campaign inspiring bourbon lovers to sip more sustainably and support regenerative agriculture. Brother’s Bond Regenerative Grain Straight Bourbon Whiskey Brother’s Bond Bourbon—the award-winning bourbon brand, founded by actors, longtime friends, and whiskey experts, Ian Somerhalder and Paul Wesley—continues to spotlight its commitment to sustainable craftsmanship and has gone beyond…
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LUXCO INTRODUCES ESCASA, AN ULTRA-PREMIUM SIPPING TEQUILA WHERE RARITY MEETS REFINEMENT
Luxco, Inc. announces the launch of EscasaTM – a new ultra-premium sipping Tequila, now available nationwide. With the portfolio offering both Blanco and Reposado, the latter releasing in summer 2025, Escasa Tequila showcases the beauty of Tequila when crafted with care, highlighting – not masking – the flavors intrinsic to the soil of Jalisco, Mexico. Meet Escasa Luxco, Inc. announces the launch of Escasa –…
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THE GLENLIVET INTRODUCES ITS OLDEST PERMANENT EXPRESSION: THE GLENLIVET 40 YEAR OLD
The Glenlivet, the iconic Speyside single malt Scotch whisky, has launched the oldest permanent expression from its distillery to date: The Glenlivet 40 Year Old. A true testament to The Glenlivet’s pioneering legacy and following the brand’s 200th anniversary last year, this new, elevated single malt is creatively finished in seasoned sherry casks, bottled at cask strength at 46.9% ABV. The Glenlivet Introduces…
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JOHNNIE WALKER BRINGS BACK ITS 99-YEAR-OLD TRADITION WITH THE ‘BLUE-IN-ONE’ CHALLENGE
In 1926, Johnnie Walker Blended Scotch Whisky launched a ‘hole-in-one’ challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from only 1 in 10,000 casks, a hole-in-one is a rare feat, with odds of 12,500 to 1. In anticipation of golf’s most iconic tournament, the brand is reviving…
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Misunderstood Whiskey Releases Orange Blossom Bourbon: The First Bourbon Release Since Inception
Misunderstood Whiskey Co. is proud to announce the highly anticipated release of Misunderstood Orange Blossom Bourbon, marking the brand’s first bourbon release since its inception in 2017. This milestone is a celebration of Misunderstood’s commitment to redefining the flavored whiskey category by offering premium, infused expressions made with 100% natural ingredients and free from artificial flavors and high fructose corn…
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CLOCK OFF! MALIBU PARTNERS WITH BRIAN COX TO URGE AMERICANS TO DITCH OVERWORK
Malibu, the world’s number one white rum-based coconut liqueur,¹ has teamed up with award-winning actor Brian Cox to remind everyone to “Clock Off” and ditch overwork in a second installment of the brand’s “Do Whatever Tastes Good” campaign. While Cox is famous for his roles playing tough-as-nails characters, this summer he’s embracing his sunnier side in a new Malibu campaign encouraging work-life balance. Brian Cox reminds consumers…
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