DURAVita

Press Releases

Unilever Launches High-Performance Water Purification Brand in U.S. Market

Unilever, a global leader with decades of experience in consumer-packaged goods, today announced the launch of Pureit, a new innovation in reverse osmosis (RO) water purification, to the U.S. market. Pureit utilizes a combination of anti-scaling materials and high-quality reverse osmosis and carbon filters to provide cleaner1, fresher water for any family. “Pureit’s unique DURAVita filtration technology includes three primary filters…