Toyota
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Autos
Toyota Doubles Number of Teams Participating in Annual Rebelle Rally
Toyota Motor North America (TMNA) announces that it will have six teams competing in the 2023 Rebelle Rally, double the number of participants from last year. Representing a wide range of professional disciplines and skills, the 12 participating Toyota team members will showcase driving and navigating prowess in the unique and demanding event, representing the company’s unwavering commitment to excellence.…
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Autos
Toyota Unveils 2024 Tundra 1794 Limited Edition at State Fair of Texas
In the heart of its home state, Toyota revealed a premium special edition Tundra at the State Fair of Texas. Tundra 1794 Special Edition Premium Capability The third generation Tundra launched just a few short years ago and new for the 2024 model year is a new take on an iconic grade. The 1794 grade, which is named after the…
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Autos
Elevate the Journey with Toyota’s New Highlander Hybrid Nightshade
The Toyota Highlander Hybrid is making a bold statement for the 2024 model year with a new Nightshade Edition. With a blackout treatment to the wheels, grille, mirror caps and rear badging, this striking new model is available on the Highlander Hybrid LE and XLE grades, adding an extra layer of style to the Toyota Highlander’s diverse lineup. This Nightshade…
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Press Releases
2024 Toyota Corolla Cross Hybrid Adds Blackout Beauty with Nightshade Edition
The Toyota Corolla Cross is adding even more style to the lineup with a Nightshade Special Edition for 2024. Available exclusively on the Corolla Cross Hybrid, and based on the SE grade, the Nightshade Edition brings a distinctive look to the already feature-packed entry SUV. Featuring 18-inch gloss black sport alloy wheels, black and red fabric trimmed interior with red…
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Press Releases
Hot Hatch Up! Toyota GR Corolla Adds Premium Grade to the Menu
How can the performance obsessed TOYOTA GAZOO Racing team turn up the heat on the already hot GR Corolla in 2024? For starters, they can bring back the extra spicy Circuit Edition for another year and offer it in a Blue Flame paint color. Then, they can create a new GR Corolla Premium Grade by taking features on the model’s…
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Autos
2024 Toyota RAV4: Go Wild in Style
The best-selling compact SUV in America for six years running keeps showing its versatility in 2024. Leading the way is the RAV4 Hybrid Woodland Edition, which returns for its second year in the lineup. For 2024, the Woodland Edition adds a new two-tone paint combination and 1¼-inch activity mount standard. It also brings even more indoor comfort to the outdoor…
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Press Releases
Toyota Research Institute Unveils Breakthrough in Teaching Robots New Behaviors
Toyota Research Institute (TRI) announced a breakthrough generative AI approach based on Diffusion Policy to quickly and confidently teach robots new, dexterous skills. This advancement significantly improves robot utility and is a step towards building “Large Behavior Models (LBMs)” for robots, analogous to the Large Language Models (LLMs) that have recently revolutionized conversational AI. “Our research in robotics is aimed…
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Press Releases
Seize the Day in Style with the 2024 Toyota Sienna
After introduction of the fourth generation, exclusively hybrid Sienna in 2021, one of the most fuel-efficient 7-8 passenger minivans on the market, Toyota upped the van’s outdoors activity capability in 2022, with the Sienna Woodland Edition. In addition to the Woodland Edition, the 2024 Sienna is offered in LE, XLE, sporty XSE, luxurious Limited and ultra-plush Platinum trims. Altogether, it’s…
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Press Releases
Toyota Launches ‘Electrified Diversified’ Beyond Zero Campaign
Toyota invites drivers to get electrified with the 2023 Beyond Zero “Electrified Diversified” campaign. Beyond Zero is Toyota’s vision to reach beyond carbon neutrality with the products, services and operations offered; and find new ways to make a positive impact on the planet and society. Toyota’s electrified vehicles are helping to reduce carbon emissions to ultimately drive towards the Beyond…
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Autos
Life’s Grander in Toyota’s 2024 Grand Highlander Campaign
Step out in grand style with the highly anticipated, first-ever 2024 Toyota Grand Highlander. Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, “Life’s Grander in the Grand Highlander.” “The campaign shines a spotlight on the first-ever 2024 Grand Highlander – the latest addition to Toyota’s bold…
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