NEW YORK, NY, May 21, 2018 – The U.S. Army has partnered with Titleist, the #1 ball in golf, to provide golfers the opportunity to play Titleist golf balls customized with the U.S. Army logo. Beanstalk, the U.S. Army’s exclusive licensing agency, brokered the partnership with Acushnet.
Titleist is a leading global golf equipment brand, most recognized for its line of Titleist golf balls, which are the most played and best-selling golf balls around the world. The company’s high performance Pro V1 and Pro V1x models are the most played golf balls on the PGA Tour, across the worldwide professional golf tours and at every level of competitive golf.
Every Titleist golf ball is manufactured by Titleist associates in the company’s state-of-the-art golf ball manufacturing facilities to exacting performance and quality specifications. This investment in quality control ensures the most consistent performance from ball to ball, and dozen to dozen. Each Titleist golf ball featuring the U.S. Army logo will be custom imprinted at the Titleist Custom Operations Plant in New Bedford, Mass.
The U.S. Army licensing program currently includes products from a multitude of sporting and exercise equipment categories. This best-in-class partnership introduces the U.S. Army licensing program to a new sporting segment, golf, and can reach the 24 million Americans who play the game each year. Golfers will now be able to enjoy the sport with high quality golf balls while expressing their affinity for the U.S. Army. The customized golf balls – which will be sold at golf courses, golf retailers, sport specialty stores, mass merchandisers and online (www.titleist.com/my-titleist) – will be available this spring, just in time for the peak golf season.
Titleist, Golf’s Symbol of Excellence, is the game’s leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide. The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf, and has been for 69 years and still counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter. Titleist golf gear, comprising golf bags, headwear, travel gear, accessories and golf gloves, also delivers the performance and quality excellence promised in every product that bears the Titleist Script.
Since 2004 the U.S. Army Trademark Licensing Program has strategically expanded its brand into more than 100 product categories including apparel, footwear, jewelry, consumer electronics, gift, collectibles and sporting goods. The program currently consists of over 220 Licensees and successfully leverages values of pride, performance and personal development to build positive brand awareness, while creating multiple touchpoints for consumers. Officially Licensed U.S. Army products are available in more than 50,000 doors across the United States, including major retailers such as Walmart, Target, Kohls, and Cracker Barrel. Ultimately, the key objective is to promote brand awareness through the development of quality licensed products that introduce a modern approach to the U.S. Army brand. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support for the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.