Motorola Solutions (NYSE: MSI) today unveiled SafetyCam, a wearable AI assistant designed to protect, connect and actively assist retail and other front-line enterprise teams. It converges enterprise-grade video security, two-way voice communications, a dedicated panic button and the company’s conversational Assist AI into a single, intuitive device that moves beyond passive recording to proactive threat detection and deterrence. The front-facing, active feedback display lets subjects see themselves being recorded, and a remote talk-down feature allows for off-site intervention in customer conflicts.
SafetyCam transforms first-person, floor-level data into connected intelligence for greater operational clarity across a store. It flows live video, voice transcripts and location data from on-duty associates into a seamless, real-time incident narrative, so remote supervisors and security teams can provide prompt situational support. It further helps local management verify compliance, protect assets and rapidly resolve operational claims.
“Retail workers and shoppers face increasing instances of intimidation and unpredictable behavior on the sales floor,” said Dr. Read Hayes, executive director, Loss Prevention Research Council. “Our research consistently shows that visible safety technology makes a real difference. The best solutions don’t just respond after something goes wrong; they discourage dangerous behavior before it starts, support employees when tensions rise and preserve a clear record when incidents do occur.”
SafetyCam’s built-in voice assistant drives daily productivity by allowing associates to coordinate operations via 1:1 and group calls, query complex workplace policies, look up product details and bypass communication barriers via real-time translation in more than 50 languages.
“Retail threats have changed faster than the tools designed to mitigate them,” said Mahesh Saptharishi, executive vice president and chief technology officer, Motorola Solutions. “SafetyCam is purpose-built for the store floor, where a fragmented set of tools isn’t an option. Converged video, critical communications and AI assistance work together, so retailers aren’t just recording incidents, they’re preventing them, and they aren’t just monitoring customer interactions, they’re improving them.”
SafetyCam comes as retail crime and front-line violence reach critical levels, with the National Retail Federation finding that 73% of retailers report heightened aggression and violence from customers and 44% cite a lack of evidence as a key barrier to reporting theft to law enforcement.
“Retail organizations are looking to strengthen front-line worker safety, deter confrontation and improve incident visibility,” said Paul Bremner, practice lead and principal analyst, Omdia. “They are increasingly looking to physical security technologies, not only as protective tools, but as enablers of operational efficiency. With technologies like AI assistants being integrated directly onto body cameras, Omdia sees that body worn video can help connect front-line events with faster, coordinated responses and provide stronger evidence capture.”
SafetyCam will be on display June 8–10 at NRF Protect 2026 in Grapevine, Texas at booth #209.
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