Press Releases

Sony Announces FE 50-150mm F2 GM, G Master Innovation with 50-150mm F2 Zoom Lens; First Look YouTube Video at B&H

B&H is excited to share the release of Sony FE 50-150mm f/2 GM lens, following up last fall’s release of the 28-70mm f/2 lens with yet another remarkably fast zoom with a unique focal range that stands out in portraiture, wedding, event, and indoor and close-range sports applications. Like its sibling, the lens is optimized for hybrid use, making it an ideal choice for the full spectrum of professional content creation.  

Sony FE 50-150mm f/2 GM Lens                                   
https://www.bhphotovideo.com/c/product/1891016-REG/sony_fe_50_150mm_f_2_gm.html 

Sony FE 50-150mm f/2 First Look YouTube Video
Sony FE 50-150mm f/2 First Look YouTube Video
Sony introduced the FE 50-150mm f/2 GM G Master Innovation fast zoom lens
Sony introduced the FE 50-150mm f/2 GM G Master Innovation fast zoom lens

Key Features

  • Full-Frame | f/2 to f/22
  • Ultra-Fast Portrait-Length Zoom
  • Four XD Linear AF Motors, Floating Focus
  • Aperture De-Click and Lock Switches
  • Internal Zoom and Internal Focus Design
  • XA, Aspherical, and Super ED Elements
  • Nano AR Coating II and Fluorine Coating
  • Dust and Moisture-Resistant Construction
  • Removable Tripod Foot
  • Rounded 11-Blade Diaphragm

The FE 50-150mm f/2 GM lens premium build reflects the ethos of the G Master lineup, whose lenses deliver the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. The constant f/2 aperture adds an additional full stop of light to the traditional f/2.8 aperture for this class of zoom, and the suite of XA, Super ED, aspherical, and ED elements all contribute to the lens’s outstanding sharpness and rendering. 

A floating focus mechanism helps maintain high image quality throughout the focus range and contributes to the internal zoom focus design. The 11-blade diaphragm tops it all off with smooth, circular bokeh for excellence and beauty in subject-background separation. 

Stills and video both benefit from the superior optical design, with several other capabilities further distinguishing it for hybrid use. Four XD (extreme dynamic) linear motors generate fast and responsive AF performance that’s equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps. The lens also supports the Breathing Compensation function, eliminating angle of view shifts while moving through the zoom range. 

For specific benefit to videographers, the FE 50-150mm f/2 GM lens‘ internal focusing design maintains the lens length during use, keeping a consistent center of gravity and benefiting use on gimbals and tripods. 

The FE 50-150mm f/2 GM lens does come with some heft – at 7.9″ and 3 lb – but it’s the added light that makes up for it. A declickable aperture ring, programmable focus hold buttons, and a focus mode switch add intuitive controls to the lens body.  The front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean. Like other G Master lenses, the dust and moisture-resistant design makes it ideal for use in adverse environments and challenging weather conditions. 

Sony FE 50-150mm f/2 First Look YouTube Video                                           
https://youtu.be/B2Yim0yKQQw

Learn More about Sony FE 50-150mm F/2 GM lens at B&H Explora https://www.bhphotovideo.com/explora/photography/news/sony-continues-g-master-innovation-with-50-150mm-f2-zoom-lens

About B&H Photo Video 

As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 52 years.  

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts

Bild Expo 2025 – A Two-Day Celebration of Photography, Content Creation, and Filmmaking

“Bild Expo is more than just an event—it’s an energetic gathering of like-minded creatives from all corners of the content world,” said Jeff Gerstel, Chief Marketing Officer at B&H Photo. “We’re beyond excited to create this special opportunity for content creators, photographers, videographers, podcasters, and filmmakers at all levels to learn, connect, and be inspired by the leaders of our industry and the latest gear.”

 Register Today!
Secure your spot now!  Visit www.bildexpo.com to register and keep updated on event details. https://www.bildexpo.com/2025/registration 

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear. 

The B&H Payboo Credit Card offers the industry’s best instant savings and special financing, subject to credit approval. Visit B&H’s Payboo Page to learn more and apply.

About The Author

Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks

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