Crate and Barrel Teams Up with FluidStance to Launch Exclusive Line of Desktop Hardware Products
FluidStance®, the company behind numerous award-winning health-promoting balance boards and desk accessories, today officially announced the debut of an exclusive collaborative product line with home furnishing retailer Crate and Barrel. Crate and Barrel will carry brand-new, exclusive versions of FluidStance’s fan-favorite desk accessories, including its desktop whiteboard, monitor riser, and balance board, all available to customers via the Crate and Barrel online store.
Fueled by a shared vision for elevated design that blends product quality and attention to detail, Crate and Barrel and FluidStance make for a natural match. For the exclusive line, Santa Barbara-based FluidStance unveiled a beautiful newcolorpalette for its award-winning, eco-friendly Level® balance board. The Level, which was created with the goal of injecting movement into otherwise static activities, boasts a skilfully designed geometric base made from die-cast, military-grade aluminium and is topped with a half-inch of bamboo. FluidStance also announced new versions of its monitor shelf and its latest innovation, the Edge – an elegant, reversible, multi-purpose whiteboard made completely of steel, expertly designed to make the work experience more flexible, productive, and comfortable in any environment.
“Teaming up with Crate and Barrel opens up endless opportunities to bring them innovation within the health and wellness category while enhancing our visibility to serve a larger number of people looking to improve their lives while they work. The partnership is rooted in a shared philosophy and passion for creating elevated products with a mindfulness for sustainability and longevity,” said Joel Heath, Founder and CEO of FluidStance. “We’ve always admired Crate and Barrel, and we are looking forward to growing this partnership to make it easier for our customers to access the tools they need to create their own healthy workspaces.”
With many looking to refresh their fitness and health goals in the new year, FluidStance’s Level balance board and line of desktop hardware products will make it seem effortless to create and maintain a healthier, more stylish and ergonomic workspace. While the sedentaryact of sitting in an office chair all day is acknowledged as a serious detriment detractor to long-term health, FluidStance also recognized the lesser discussed risk that is brought about by poor workspace ergonomics. As a result, its range of desk accessories were developed precisely to help address this issue, while keeping sustainability in mind.
FluidStance’s new color schemes for The Level balance board and The Raise monitor riser as well as the Edge will be available exclusively on the Crate and Barrel online store. The locally-produced sustainably-made products will be available for purchase at www.crateandbarrel.com.
About FluidStance
FluidStance, based in Santa Barbara, Calif., aims to streamline and augment the work environment through the creation of design-minded sustainable products. The company launched its first products – the award winning Original and Level® balance boards – in 2015 to keep people moving in environments where they are typically static. It has since expanded its portfolio to include eco-friendly accessories meant to augment a healthier and more active work life, seamlessly blending into any indoor setting. FluidStance also donates 1% of its company’s profits and equity to First Descents, an organization providing life-changing outdoor adventures for young adults overcoming cancer. In addition, FluidStance employees spend 1% of their time volunteering.
About Crate and Barrel
Founded in 1962, Crate and Barrel is a global home furnishings destination known for timeless designs, quality products and expert service. Working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable household goods and modern home décor to American consumers. Today, the omnichannel retailer operates stores throughout the U.S. and Canada as well as franchise locations around the globe. The Crate and Barrel Holdings brand family includes CB2, Crate and Kids and now Hudson Grace, and is owned by the Otto Group, a global retail and services group based in Hamburg, Germany.
