The Bar
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Discover The Finest New Premium Tequila Brand ‘León Y Sol’ Available in Market After a Sold-Out Pre-Order Phase
León Y Sol announced the official market wide launch of its line of luxury tequilas. This premium tequila brand had an extremely successful pre-order stage, selling out 100% of the inventory. To step into the market launch, León Y Sol has partnered with Reserve Bar, the destination for today’s modern, convenience-driven and elevated shopper, delivering the most curated offerings across the…
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LITTLE BOOK® ANNOUNCES INAUGURAL SERIES, ‘THE INFINITE’, A PERPETUAL TRIBUTE TO THREE GENERATIONS OF JAMES B. BEAM DISTILLING CO. MASTER DISTILLERS
The James B. Beam Distilling Co. and Freddie Noe, 8th Generation Master Distiller, are proud to announce the first line extension and inaugural Little Book series, Little Book ‘The Infinite: Edition 1’ Kentucky Straight Bourbon Whiskey. The newest release honors more than two hundred years of rich Beam and Noe family history through a blend of whiskeys laid down by three trailblazing…
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TEQUILA DON JULIO AND AWARD-WINNING FASHION DESIGNER, WILLY CHAVARRIA, COLLABORATE ON THE TEQUILA DON JULIO 70 AÑEJO CRISTALINO ARTIST EDITION BOTTLE
Bonded over their love of creativity, innovation and exceptional tequila, Tequila Don Julio, the original luxury tequila of choice in Mexico, and Mexican-American fashion designer, Willy Chavarria, are continuing their longstanding partnership this season to celebrate modern Mexico and its beloved traditions with the release of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle. Inspired by his upbringing in the San Joaquin Valley of California and love for art…
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Johnnie Walker Blue Label Unveils Elusive Umami in India, a Pioneering Blend Capturing the Fifth Taste
Johnnie Walker Blue Label, world’s iconic Scotch Whisky brand, is thrilled to announce the arrival of its latest masterpiece in India: Johnnie Walker Blue Label Elusive Umami. The new flavour redefines the art of Scotch by capturing the mysterious and tantalizing essence of Umami – the coveted ‘fifth taste’ that has long delighted the afficionados of Japanese cuisine. So, prepare to…
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Von Payne Spirits Continues to Expand their Footprint, Unleashing the Dark Side of Whiskey in Nevada by Partnering with Lakeshore Premium Wines & Spirits
Von Payne Spirits, the renegade force behind the bold and daring Von Payne Black, is bringing its unforgettable whiskey experience to Nevada through a new partnership with Lakeshore Premium Wines & Spirits. This alliance sets the stage for whiskey lovers across the Silver State to discover a spirit as intriguing as it is intense. Von Payne Black, renowned for its distinctive infusion of…
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Deko Cocktails, A Newly Launched Line of Expertly Crafted Ready to Serve Cocktails, Announces Official US Launch in Over 40 States
Deko Cocktails, a newly launched line of expertly crafted ready to serve cocktails, is excited to announce their official US launch in over 40 initial states. Deko Cocktails is redefining the ready-to-drink market by elevating the home drinking experience with our ultra-premium, ready-to-sip cocktails. We blend high-quality spirits like hand-macerated cucumber vodka and barreled aged bourbon whiskey with unique botanicals…
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Hennessy Introduces New Packaging for Very Special Marque
Hennessy, the world’s leading cognac, announces new designs for the packaging for Hennessy Very Special (V.S). The updates, which represent the greatest evolution to the V.S packaging in a decade, serve to modernize the offering’s image, enhance sustainability, and align with the full portfolio’s contemporary upgrades to showcase that Hennessy is made for more. Hennessy Introduces New Packaging for Very…
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Redemption Whiskey Welcomes Award-Winning and First-of-Its-Kind Sur Lee Straight Rye Whiskey into Specialty Series
Redemption Whiskey is thrilled to welcome the award-winning Redemption Sur Lee Straight Rye Whiskey into its highly sought after Specialty Series. This first-of-its-kind whiskey draws inspiration from the French winemaking process, known as Sur Lie, to create a richer, deeper and more complex profile. This approach represents the perfect balance between innovation and tradition by pushing boundaries, while restoring the legacy of…
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Ole Smoky Distillery Announces Long Term Partnership With University of Tennessee Athletics as The Exclusive Moonshine of the Vols
Ole Smoky Distillery, one of the nation’s fastest-growing spirits companies, is proud to announce a long-term partnership with University of Tennessee Athletics. As part of the sponsorship agreement, Ole Smoky’s moonshine has been named “The Exclusive Moonshine of the Vols” with the university partnering with Ole Smoky across both the flavored whiskey and moonshine categories. “As a native Tennessean, a…
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Tennis Fan Favorite Maestro Dobel Tequila Returns to the US Open as “Official Tequila” Partner with New Elevated Club Experience
Maestro Dobel® Tequila today announces its return to the US Open as the tournament’s “Official Tequila”, with an enhanced presence where tennis meets tequila at the Dobel Tequila Club. Maestro Dobel Diamante Tequila Bottle and an Ace Paloma in a 2024 US Open Branded Souvenir Cup The Dobel Tequila Club will offer fans a world class, authentic Mexican hospitality experience, serving featured…
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