The Bar
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On The Tenth Anniversary of Its Debut, Michter’s is Releasing Its US*1 Toasted Barrel Finish Bourbon Once Again
Louisville-based Michter’s will begin shipping its 2024 bottling of its US*1 Toasted Barrel Finish Bourbon in September. With its first release in 2014, Michter’s created the toasted barrel finish category. “Ten years ago, after a good deal of research and experimentation, we released the first toasted barrel whiskey: Michter’s US*1 Toasted Barrel Finish Bourbon,” observed Michter’s President Joseph J. Magliocco. “We had…
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Heineken® 0.0 Launches Limited Edition “L0VE.L0VE” Cans in Celebration of the 2024 US Open
Heineken, the leader in zero alcohol beer, announced it will be transforming its category-leading Heineken 0.0 in a nod to a 0-0 tennis score, celebrating moderation at one of tennis’ most iconic tournaments, the US Open. Aptly titled “L0VE.L0VE”, Heineken will turn Heineken 0.0 into a visual badge for a limited run, representing its love for both moderation and racket…
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Brugal 1888 Rum Unveils ‘La Casa Brugal: The Retreat Tour’ in Florida and Texas – Elevating Moments of Connection and Celebration
Brugal 1888, a beacon of ultra-premium rum excellence, proudly announces the launch of La Casa Brugal – an immersive pop-up experience designed to elevate every moment of connection and celebration. This exclusive tour will travel through the vibrant states of Florida and Texas, offering guests the opportunity to experience the very best of Brugal’s rich Dominican heritage at specially chosen locations, expertly complimenting each community’s…
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Penelope Bourbon introduces tastes of Spain with Valencia
The annual release of Penelope Valencia is set to launch. On its journey to finish its straight whiskeys in wine casks from the world’s finest winemaking regions, Penelope Bourbon makes its latest stop in southern Spain. This year’s installment of Penelope Valencia pairs Penelope Four Grain Straight Bourbon Whiskey with Vino de Naranja casks from Sevilla, Spain. Penelope Valencia is bottled at 95 proof (47.5% ABV) with a minimum suggested…
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World Whiskey Society Launches 12-Year-Old Rye Whiskey Finished in Ex-Awamori Casks
World Whiskey Society (WWS), known for scouring the globe to create the world’s most interesting whiskeys, is proud to announce its latest release: a 12-year-old Indiana Rye whiskey finished in ex-Awamori Casks. This rare whiskey was matured in American oak casks before finishing in rare Japanese Awamori casks. “This marks the first time rye whiskey has been finished in these exceptional…
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Old Forester Announces Birthday Bourbon 2024: 12 years old, and 107 proof
Old Forester announces the highly-anticipated return of its most coveted expression, Birthday Bourbon. This year the bourbon is 12 years old and 107 proof – and consumers can earn the opportunity to purchase this rare bottle via a national sweepstakes. Courtesy of Old Forester Hand-selected by Master Distiller Emeritus Chris Morris and Master Taster Melissa Rift, with aid from Assistant Master Distiller…
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Lux Row Distillers releases the third edition of its Blood Oath Trilogy featuring Pacts 7, 8 and 9
Three is a magic number – especially when it involves a trilogy of sought-after bourbons. Lux Row Distillers announced the release of Blood Oath Trilogy – Third Edition, the latest collection of limited-release bourbons, or “Pacts,” created by Lux Row Master Distiller John Rempe. Featuring 750mL bottles of Pacts 7, 8 and 9, this latest Trilogy has a limited supply of…
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SMIRNOFF SMASH VODKA SODA ‘RALLIES’ AT PICKLE FEST WITH FOOTBALL LEGEND DREW BREES TO KICK OFF FALL “SMASH” PICKLEBALL SERIES
Legends know legends…that’s why Smirnoff SMASH Vodka Soda is teaming up with Drew Brees, legendary quarterback & champion, and his foundation, the Brees Dream Foundation, at NOLA Pickle Fest. Bringing bold flavors and combinations to the Crescent City courts, Smirnoff SMASH Vodka Soda is serving up more than just pickleball throughout the weekend. Smirnoff SMASH Vodka Soda teams up with Drew Brees,…
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Three Chord Bourbon Announces 2024 Backstage Series Bourbon Release with The Allman Brothers Band
Three Chord Bourbon, the acclaimed whiskey brand renowned for award-winning blends, innovative cask finishes and philanthropic work in the music community, is thrilled to announce the highly anticipated release of its 2024 Backstage Series. This year, The Backstage Series debuts with a collaboration featuring the legendary Allman Brothers Band – a blend of straight bourbon whiskey finished with toasted peach wood.…
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Nosotros Tequila & Mezcal joins Additive Free Alliance
A long time supporter of transparency in addition to sustainable industry practices, premium agave spirits brand Nosotros Tequila and Mezcal is officially joining the Additive Free Alliance. Nosotros Blanco, Nosotros Reposado, Nosotros Mezcal, and Nosotros Madera With the recent announcement from Tequila Matchmaker founder Grover Sanschagrin that they are updating the process for how brands join the Additive Free Alliance (AFA), brands…
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