The Bar
-
SMIRNOFF ICE LEVELS UP THE CLASSICS, KICKS OFF RELAUNCH TOUR WITH EPIC PERFORMANCES FROM T-PAIN AND SHAGGY
Here to confirm no one does a remix better, last week, Smirnoff ICE kicked off its highly anticipated Relaunch Tour with host Nicky Hilton and star studded performances from music’s most celebrated OGs – Shaggy and T-Pain – and the hottest innovators – DaniLeigh and DJ Moma. After recently debuting a drippy new look and national TV spots jam packed with ADV-ICE and star-studded talent, Smirnoff ICE continues to build…
Read More » -
BACARDÍ® Rum Turns Up The Heat With New Mango Chile Flavor
BACARDÍ® Rum announces the U.S. launch of its latest flavored rum expression, Mango Chile, which captures the sweet and spicy flavors of the Mexican fruit snack in every bottle. After an incredibly successful launch in Mexico, the world’s most awarded rum brand will bring Mango Chile stateside for the very first time, arriving in U.S. liquor stores nationwide today. BACARDÍ Mango Chile…
Read More » -
Redwood Empire Whiskey Announces Second Release of Cask Strength Expressions
Redwood Empire Whiskey, a distinct California whiskey made and aged in the ancient forests of the Redwood Empire, doubles down with its second allocation of cask strength whiskey. Following the overwhelming success of the inaugural release in October 2022, the brand has increased its volumes of uncut and unfiltered expressions. Image courtesy of Redwood Empire Whiskey These limited-edition, straight-from-the-barrel cask strength offerings have…
Read More » -
Yuengling Releases Limited-Edition Lager Camo Cans to Honor Veterans
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced the return of their limited-edition Team RWB camo cans. The Traditional Lager camo cans support Yuengling’s partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of Yuengling’s Stars & Stripes program – the brewery’s year-round initiative supporting our nation’s heroes and military veterans. Courtesy of D.G. Yuengling & Son, Inc.…
Read More » -
Traverse City Whiskey Co. Nominated as a “Best in Class” Finalist, Awarded Three Double Gold Medals at the 2023 San Francisco World Spirits Competition
Traverse City Whiskey Co. (TCWC), a true small batch distillery handcrafting a portfolio of premium whiskies and bourbons in Up North Michigan, announced that three of its signature products – Barrel Proof Bourbon Whiskey, Barrel Proof Rye Whiskey and Sherry Barrel Finished Bourbon – were awarded Double Gold medals at the prestigious 2023 San Francisco World Spirits Competition. Additionally, TCWC’s Barrel…
Read More » -
Tradition ‘Shines on With Ole Smoky’s Second Annual National Moonshine Day Celebration on June 1st
Ole Smoky Distillery, home of the most visited distillery in the world and #1 moonshine brand in the U.S., is once again bringing National Moonshine Day to life with a 360 degree marketing campaign and its second annual “Shine Fest” on June 1, 2023. This year, the bestselling moonshine brand will host celebrations in its hometown of Gatlinburg, Tennessee as well as…
Read More » -
JIM BEAM® LAUNCHES NEW GLOBAL BRAND CAMPAIGN: PEOPLE ARE GOOD FOR YOU
Jim Beam, the world’s number one bourbon and enduring American icon, announces the launch of its new global brand campaign to celebrate the notion that “People Are Good For You.” The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand’s strategy to reinvigorate and drive an…
Read More » -
New Fee Brothers Bitters Launch May 1
Fee Brothers announced its newest product today, Turkish Tobacco Bitters. This is the first new product announcement for 2023 and the latest in a long line of impressive flavors from the brand, which has been in operation since 1864. Turkish Tobacco Bitters brings a depth of flavor to your classic cocktail, with the richness reminiscent of sun-cured tobacco and hints of…
Read More » -
Lux Row Distillers’ Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey Arrives at Retail in April
Lux Row master distiller and master blender John Rempe renews his annual pact with bourbon drinkers with the release of Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey finished in Oloroso Sherry casks. A limited supply of 17,000 (3-pack) cases will arrive at retail this April at a suggested price of $129.99 per 750 ml bottle. As with all of Rempe’s pacts, Blood Oath…
Read More » -
THE FIESTA OF FLAVOR!™ IS HERE: INTRODUCING TAMPICO™ HARD PUNCH
COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works and makers of SONIC™ Hard Beverages, announced today that TAMPICO™ Hard Punch is rolling out across the United States! TAMPICO™ Hard Punch is now available for adults of legal drinking age, just in time for the warmer weather months. The Fiesta of Flavor: Introducing TAMPICO™ Hard Punch Citrus…
Read More »