The Bar

  • BODY Vodka Partners with Next Century Spirits to Expand Distribution

    BODY, the female-founded, lower-proof vodka brand created by entrepreneur Jilly Hendrix, announces today its partnership with Next Century Spirits, a tech-enabled spirits company with a distributor network spanning the country. Just two months after launching, BODY is the first Next Century Spirits third party customer to become integrated into their brand portfolio, Next Century Brand Group. BODY Vodka Partners with Next Century…

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  • The Bronx Brewery Opens Third Location in New York City at Hudson Yards

    The Bronx Brewery has announced its third location will be at The Shops & Restaurants at Hudson Yards, 20 Hudson Yards, Level Two. The innovative small craft brewery — dedicated to community, creativity, and inclusivity — opens its doors today, November 18. Damian Brown, president and co-founder of The Bronx Brewery made the announcement. The new 1400 square-foot space is only the third operating…

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  • Introducing Hemingway Rye Whiskey: First Edition Bottles Available Now

    Hemingway Whiskey Company today announced the launch of Hemingway Rye Whiskey First Edition with the release of the inaugural 972 bottles. This initial offering is a blend of straight rye whiskeys finished in ultra-premium rum seasoned Oloroso Sherry casks. Inspired by American author, journalist, and storyteller Ernest Hemingway, it was crafted by the Calls, a family with Bardstown roots and more than 230 years of…

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  • Skrewball Peanut Butter Whiskey Launches Limited-Edition Skrewball Eggnog

    – Skrewball Whiskey, the original peanut butter whiskey, announced today the introduction of a festive, boozy peanut butter-flavored Skrewball Eggnog – just in time for holiday celebrations of all kinds. Launched hot on the heels of its portable 100ml can debut, Skrewball Whiskey’s new, limited-edition Skrewball Eggnog is a creamy, craveable combination of the smooth and nutty peanut butter whiskey and eggnog…

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  • NEAREST GREEN DISTILLERY EXPANDS ITS PERMANENT WHISKEY PORTFOLIO WITH THREE NEW RELEASES

     Nearest Green Distillery, makers of the most-awarded American Whiskey or Bourbon of 2019, 2020, and 2021, has announced that it will add three permanent expressions to its national portfolio before the end of 2022: Uncle Nearest Straight Rye Whiskey, Uncle Nearest Single Barrel Black Label and Uncle Nearest Single Barrel Rye. Uncle Nearest Straight Rye, launched today, is the brand’s…

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  • Tequila Herradura® Debuts Super-Premium Expression Tequila Herradura Legend® to National Markets Following Successful 2020 Test Launch

    Following exceptional consumer demand after an extraordinary test launch, Tequila Herradura® is expanding the availability of its super-premium expression, Tequila Herradura Legend®. The unique Añejo tequila has become a permanent expression in the portfolio and showcases the brand’s sophistication in barrel-making. A must-have for tequila enthusiasts with an elevated palate, Legend is available nationwide, just in time for holiday gifting season. “The…

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  • PATRÓN® Tequila Reaches for new Heights with Launch of PATRÓN EL ALTO

    PATRÓN® Tequila, the world’s number one super-premium tequila*, is taking its first step into the prestige category with the release of its latest expression, PATRÓN EL ALTO. Passionately handcrafted from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico, yielding the sweetest agaves for an incredibly smooth taste, PATRÓN EL ALTO is an impressively rare and masterfully aged tequila. PATRÓN…

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  • Southern Comfort Launches Limited-Edition Drinking Pants to Make Thanksgiving Eve Festivities So Tasteful

    Southern Comfort, or SoCo as it’s affectionately known by fans around the world, today announced its first foray into a new and exciting product category that has fascinated, stimulated and validated legal-drinking-age men and women for centuries: pants. In recognition of nationwide Thanksgiving Eve homecomings, SoCo is releasing Drinking Pants: a one-of-a-kind line of unisex custom trousers engineered specifically to…

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  • Tennessee Brew Works & Yakima Chief Hops Create Beer to Honor Veterans

    Tennessee Brew Works and Yakima Chief Hops, a 100% grower-owned global supplier of premium quality hops located in the Pacific Northeast, are partnering to honor our nation’s veterans by creating a 2022 Veterans Blend beer, Hopped & Devoted hazy pale ale. The beer will be available in draft and 16oz can 4-packs, starting 11am Friday, Nov 4. “Yakima Chief Hops is proud to work with world-class…

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  • Old Forester® Debuts Limited-Edition Bourbon with Iconic King Ranch

    Old Forester®, the first bottled bourbon, and King Ranch, the birthplace of American Ranching, are releasing a limited-edition whisky that pays homage to the hard work, ingenuity and lasting legacy of two iconic brands – Old Forester King Ranch Edition. Available only in Texas starting November 1, 2022, this marks the first iteration of the limited-edition expression that celebrates the rich history of the…

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