The Bar
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Labatt Introduces: Michigan-Exclusive Black Cherry Seltzer Lemonade
The cherry capitol of the world is getting its very own Black Cherry Seltzer Lemonade. Labatt Blue Light Seltzer Lemonade is coming to Michigan, with a pack inspired by the Great Lakes State. Brand-new Black Cherry Seltzer Lemonade is hitting shelves this week and features a familiar landmark from Lake Michigan. Labatt Blue Light Black Cherry Seltzer Lemonade packs will be available…
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VIVE Hard Seltzer Continues to Live Life BIG With Launch of PUNCH Throughout the Great State of Texas
VIVE Hard Seltzer, a widely-recognized regional power player in the highly competitive hard seltzer category, has announced its long-anticipated launch into H-E-B markets. Ohio’s leading regionally crafted and produced hard seltzer will soon bring its first-of-its-kind Fruit Punch Hard Seltzer Variety Pack to Texas store shelves, taking another bold step into the adult beverage industry. With a commitment to quality of ingredients, purity of flavor and…
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George Dickel Bottled In Bond Adds Spring Vintage To The Brand’s Award-Winning Whisky Series
This May, esteemed Cascade Hollow Distilling Co. returns to the Bottled in Bond category with George Dickel Bottled in Bond Distilling Season Spring 2007, a limited-offering 13-year-old whisky. Following the releases of the brand’s top-rated and award-winning Fall 2005 and Fall 2008 whiskies, the third release in the series marks the first offering from a spring distilling season. (PRNewsfoto/Diageo) At…
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Templeton Distillery Launches Entrepreneur’s Grant Program And 10 Year Reserve Rye Whiskey
Templeton Distillery is proud to announce the launch of the Templeton Distillery Entrepreneur’s Grant program, which will award three small businesses $10,000 each. The grants are designed to help ignite the spark of these budding companies, just like early producers in the small town of Templeton, Iowa were inspired by the idea to craft what was commonly known as “Templeton Rye” over 100 years…
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Introducing a Home Experience to Create Your Bourbon by Brain Brew Custom Whiskey
Introducing the WoodCraft Custom Bourbon Home Party Kit that is now available at New Hampshire Liquor & Wine Outlet! This fun interactive experience enables up to four people to learn whiskey history, taste six award-winning bourbons and create their personal bourbon recipes. Each kit includes all materials needed for participants to enjoy the experience at their own pace. Custom bourbon…
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SKYY® Vodka Unveils Innovative New Liquid Twist, Now Made from Water Enriched with Pacific Minerals
With its launch in San Francisco in 1992, SKYY® broke all the rules by offering the world a premium American quadruple-distilled and triple-filtered vodka, proving that quality vodka didn’t have to come from overseas. Now SKYY is challenging category standards once again with an evolution of its award-winning liquid and a new, elevated packaging design. SKYY Vodka unveils innovative new liquid twist, now made…
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CanBee Launches Ready-to-Drink Bee’s Knees Canned Cocktail
CanBee Cocktails, a buzzy new brand of award-winning canned cocktails made with small-batch gin and real, simple ingredients proudly announces its debut into the ready-to-drink market. Launching with an original Bee’s Knees variety composed of farm-fresh honey and handcrafted gin, CanBee Cocktails aims to bring awareness to essential bee conservation efforts that preserve their vital presence within our delicate ecosystem.…
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Jim Beam® Releases Refreshing Ready-To-Drink Highball Cocktails Just In Time For Summer As The Perfect Alternative To Beer
This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam® Classic Highball and the Jim Beam® Ginger Highball. The canned cocktails are the latest innovation from the world’s No. 1 bourbon that offers drinkers a refreshing, convenient alternative to beer – the perfect drink for cookouts,…
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After Setting Auction Record For A Barrel of Bourbon, Michter’s To Release Its 10 Year Bourbon
This May, Louisville-based Michter’s Distillery will begin shipping the 2021 release of its 10 Year Bourbon. In July of 2020, a private barrel selection bottling of Michter’s 10 Year Kentucky Straight Bourbon established the record for a barrel of bourbon purchased at auction when it was sold in London for £166,000 (US$209,462). “It’s wonderful to see the growing recognition that well-made bourbon, rye, and…
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Truly Packs A Punch With Latest Release: Punch Hard Seltzer
Truly Hard Seltzer, a category leader known for innovation, announced today the launch of Truly Punch Hard Seltzer, a bold new variety pack that blends the familiarity of traditional punch with explosive fruit flavors for the juiciest, punchiest hard seltzer experience yet. Truly Punch Hard Seltzer. Truly Punch is available in four refreshing flavors – Fruit, Tropical, Berry and Citrus. Available nationwide…
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