Social media has been one of the greatest marketing platforms in recent times. Harnessing the population of social media users can help any company increase their visibility and popularity. Many businesses now reach their customers via social media by creating customer care platforms on social media.
To effectively reach potential customers on social media, you have to understand their preferences and interests. You could attract social media users to your brand when you create contents that will interest them. To adequately come up with content marketing ideas, you have to understand the top content types that social media users love.
6 Types of Content People on Facebook Love
We will focus primarily on Facebook as a social media platform. Facebook is one of the most popular platforms, and it will help give a view of how other social media users behave and react to posts.
Here are six types of contents that greatly interest Facebook users:
1. Entertainment Posts
The majority of people find social media as a relaxation spot to ease off after the day’s tension. It explains why accounts that constantly deliver entertainment posts have a lot of followers and viewers. Facebook lovers are more inclined towards funny content like comedy videos, funny memes, and images.
Using hilarious content to reach out to potential customers is a very effective method to get Facebook users’ attention to introduce your brand and products to them. Once you get them hooked on your page, you can introduce every other thing to them subsequently.
2. Visual Posts
Infographics have been discovered to be the kind of post with the greatest engagements and attention from social media users. Using images is one of the best ways to get the attention of Facebook users.
It is easier to read posts with visual content than those without them. Incorporating visual illustrations and images in your posts increases its readability and attracts more viewers to your page.
In selecting images for a post, use catchy and informative images. A viewer should get all the vital information from the visual posts at a glance.
3. Educative and Resourceful Posts
Educative posts are constantly making a great percentage of popular posts on social media. Content marketing trends have shown that posts that contain educative and resourceful contents are currently in high demand.
There is a great shift towards online education, and social media users embrace contents that can help them increase their skills and career online. Posts with links to resources that can help people improve their knowledge are fast becoming Facebook users’ favorite.
4. Challenges and Giveaways
One way social media influencers get users’ attention is by creating posts with challenges and rewards. Most Facebook users love gifts, and they will not mind a little challenge to earn mouth-watering rewards.
Posts with promises of rewards or giveaways are known to have high engagements on Facebook. It is a known means by which one can grow a social media account to increase traffic on one’s site.
5. Highly Engaging Content
If you want to increase your Facebook account traffic, you should make more posts that will trigger positive reactions from users. These posts usually have high shares and comments, making you reach even more people beyond your network.
With the right kind of engaging content, you can lure people into getting involved with your posts and your account by extension. Controversial posts that will make people want to express themselves or air their views work almost all of the time to gain the attention of Facebook users.
6. How-To Posts
These kinds of posts are highly informative as they give step by step tips on various topics. The structure of these posts increases readability and greatly contributes to their large consumption among Facebook users.
You can get how-to posts on health, career, general lifestyle, fashion, relationships, and various other topics. This diversification level makes these posts the best to reach any potential customer so long as the post aligns with their area of interest.
In general, the quality of your posts greatly determines the popularity of your account on social media. In light of this, it is best if you optimized your content as this improves your visibility and ranking, especially on search engines. For an excellent job on content optimization, you should employ the services of a reputable SEO company to improve the ranking and performance of your posts online.
