Barco and muvi Cinemas Expand Partnership to  Bring Barco’s Award-Winning Laser Technology to Six New Theaters

Barco, the leader in laser-powered cinema solutions, and muvi Cinemas, the largest theater exhibitor in the Kingdom of Saudi Arabia (KSA), today announced plans to continue their longstanding partnership by expanding their footprint across the KSA. The new deal brings Barco’s award-winning laser projection to six brand-new theater locations, equipping 50+ screens with its Series 4 laser projectors and mFusion media servers.

muvi Cinemas has been a Barco laser-powered circuit since its inception in 2019, with Barco technology serving as the foundation of the exhibitor’s cinema footprint. Today, muvi Cinemas is the largest cinema operator in Saudi Arabia and continues to play a leading role in the country’s rapidly growing theatrical exhibition market.

The Barco Series 4 laser projection family delivers industry-leading image brightness, superior contrast, more vivid color, and improved clarity. With consistently high light output, Laser by Barco brings films to life with rich, vibrant colors, ensuring every frame is rendered with remarkable precision and detail. Barco mFusion combines state-of-the-art audio processing and live content streaming capabilities with a next-generation media server and is designed to work seamlessly with Barco Series 4 projectors. 

The continued partnership reinforces Barco’s commitment to supporting exhibitors worldwide with innovative cinema technologies that elevate the moviegoing experience.

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About Barco

Barco, headquartered in Kortrijk (Belgium), is a global technology company leading in visualization, networking, and collaboration solutions. Its innovative technologies drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology.

Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 964 million euro in 2025. For further insights, please visit www.barco.com or connect on LinkedIn, YouTube, Instagram, and Facebook.

Barco. Visioneering a bright tomorrow. © 2026

Press Contacts: barco@metropublicrelations.com 

About muvi Cinemas

Founded in 2019 and headquartered in Riyadh, muvi Cinemas is the Kingdom of Saudi Arabia’s first home-grown cinema brand and the nation’s market leader in both screen count and market share. Owned and operated by muvi Cinemas Co., the brand has played a pioneering role in shaping and advancing the Saudi cinema industry since its inception.

As part of its ambitious expansion strategy, muvi Cinemas continues to grow its footprint across the Kingdom, delivering world-class entertainment experiences through a diverse portfolio of state-of-the-art cinemas and premium large format (PLF) concepts. From cutting-edge immersive technologies and luxury viewing experiences to family-friendly destinations and exclusive premium offerings, muvi provides moviegoers with an unparalleled entertainment journey tailored to every audience segment.

Combining the latest cinematic innovations, exceptional comfort, and an extensive selection of premium food and beverage offerings, muvi Cinemas is redefining the cinema experience in Saudi Arabia—creating unforgettable moments that extend far beyond the screen and setting new benchmarks for immersive entertainment in the region.

About The Author

Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA.

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