The Bar
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Ole Smoky Continues to ‘Shine On’ With National Moonshine Week Celebration
–Ole Smoky Distillery, home of the most visited distillery in the world and #1 moonshine brand in the U.S., is bringing National Moonshine Week (June 1st – 7th) to life with a 360 degree marketing campaign and continued partnership with Friends of the Smokies, the non-profit organization assisting Great Smoky Mountains National Park in its mission to preserve and protect America’s most visited national…
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Bardstown Bourbon Company Taps Single Malt, Beer, and Wine Pioneers for 2024 Collaborative Series Releases
Bardstown Bourbon Company’s award-winning Collaborative Series will continue to push the boundaries of possibility in 2024, partnering with category innovators in whisky, wine and beer. Three bespoke Collaborative Series whiskeys will be released this year, beginning with a union with Amrut Distillery, pioneer of Indian single malts, marking a first-of-its-kind finish for American whiskey. “Distinctive, premium expressions have been aging wonderfully…
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Risen From the Mist — McDowell’s & Co Reinvents its Legacy
In the heart of India’s Western Ghats lies a realm of breathtaking beauty, the Sahyadri mountain range. Here, in the Nashik Valley, amidst the mist-shrouded peaks and green valleys, a rare spirit is born — a single malt whisky that embodies the very essence of this unique landscape. Guided by generations of expertise and an unwavering commitment to quality, the liquid stands as a testament to Indian craftsmanship, provenance, and luxury. McDowell’s & Co Distiller’s Batch Indian Single Malt (PRNewsfoto/Diageo India)…
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Bulleit Frontier Whiskey 12-Year-Old Rye returns after five years
After five years, a 2019 San Francisco World Spirits Competition Gold Medal, and a clamor of requests from bartenders and fans alike, Bulleit Frontier Whiskey is announcing the return of its 12-Year-Old American Straight Rye Whiskey. Bulleit Rye 12 Year Old Bulleit Rye 12 Year Old Bulleit Rye 12-Year-Old is a limited-availability extension of Bulleit Rye Whiskey, America’s #1 selling…
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Experience Summer Like Never Before with DeLeón Tequila’s ‘Summer Done Different’ Series and Win a Chance to Attend Summer Jam HTX
This summer, get ready to kick things up a bit as DeLeón Tequila launches its ‘Summer Done Different’ series, a Western-inspired elevated kickback experience made for the taste and energy of your clique. Think blazing sunsets, unique one-of-a-kind experiences, artful libations, and a whole lot of swagger. The series invites consumers to elevate their summer celebrations and proves that with your clique by your side Summer…
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SMIRNOFF ICE – THE OG OF FLAVOR AND BOLDNESS – CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW ERA OF SMIRNOFF ICE SURPR-ICES
As the summer sipping season draws tantalizingly near and the hottest festivals are upon us, Smirnoff ICE is sharing a simple message with the world: “Smirnoff ICE Surpr-ICES are coming.” Wherever Smirnoff ICE shows up this summer, expect the unexpected and all the SMIRNOFF ICE-ssentials. And yes, some of it melts and some of it BLINGS. Life’s better with Surpr-ICEs. Just Ask…
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BALCONES DISTILLING CELEBRATES THE SOLAR ECLIPSE WITH LAUNCH OF MIRADOR ECLIPSE AMERICAN SINGLE MALT
Balcones Distilling proudly announces the launch of its latest whisky creation: Balcones Mirador Eclipse American Single Malt. Inspired by the extraordinary phenomenon of a solar eclipse, this limited edition release is a testament to the artistic whisky-making approach of Balcones and unwavering commitment to innovation and craftsmanship. Mirador Eclipse American Single Malt The journey to Mirador Eclipse began with a reflection on the…
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Introducing Indigo’s Hour, A Rare, Limited-Edition Straight Bourbon Whiskey Transformed Through 18 Years of Barrel Aging
AMERICA’S WHISKEY HEARTLANDS — Orphan Barrel Whiskey Distilling Co. presents a new liquid within its collection: Indigo’s Hour Straight Bourbon Whiskey Aged 18 Years, a testament to the artistry of American Whiskey craftsmanship. Drawing inspiration from nature’s most enchanting transitions, Indigo’s Hour symbolizes the delicate balance between transformation and tradition. Much like the lifecycle of a butterfly, which we’ve chosen…
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El Bandido Yankee Releases Authentic Small Batch Añejo Tequila “This Bandido’s Done Time”
Good things take time, great things take a little longer, and this Bandido’s Done Time. After four years, El Bandido Yankee Tequila Company, an ultra-premium spirits brand, announces the launch of its third expression: Tequila Añejo. Just in time for summer, completing the trifecta, their highest-rated tequila yet, with scores above 93 points, is hitting the market! El Bandido Yankee Tequila…
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‘HAPPY THURSDAY’ SPIKED REFRESHERS HIT SHELVES NATIONWIDE
Move over Friday, there’s a new favorite day of the week. Today, Molson Coors Beverage Company debuts their newest brand, Happy Thursday, the much buzzed-about fruity-flavored line of spiked refreshers, which is now available on shelves nationwide. Named in honor of the unofficial start of the weekend, these non-carbonated beverages liven up a hang and bring a taste of the weekend,…
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