The Bar

  • Introducing AVANTI, a New Division of Riboli Family Wines

    Riboli Family Wines, a family-owned company founded in 1917, announces the creation of AVANTI, a new division dedicated to a portfolio of ultra-premium and luxury wine brands from France, Italy, New Zealand, and other regions. The AVANTI division, part of Riboli Family Wines, has been established to showcase distinctive growing regions and the multi-generational producers that keep sustainable practices at the cornerstone of…

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  • Sagamore Spirit Launches New Line of Canned Craft Cocktails Made with Straight Rye Whiskey Nationwide

    To bring whiskey sipping into sunlight hours, right on time for summer, Sagamore Spirit today announced the national launch of its ready-to-drink canned craft cocktails in three vibrant flavors: Pineapple Ryegarita, Honey Paloma and Lemon Tea Fizz. Made with Sagamore Spirit’s award-winning straight rye whiskey and co-created by the innovative mixology minds of Baltimore-based CAnE Collective, each recipe was developed to showcase the best of Maryland-style…

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  • Bread & Butter Wines Introduce Pinot Noir Canned Wine

    Just in time for summer activities, Bread & Butter Wines, the fastest growing top 10 wine brand in the $12-$14.99 category*, announces the launch of its newest addition to the portfolio, Bread & Butter Canned Pinot Noir ($4.99 a 250-ml. can; $19.99 a 4-pack), rolling out now nationwide. Fruit forward. Delicious. Smooth. These are some of words that come to mind for Bread & Butter California…

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  • El Mayor Tequila unveils limited-edition Extra Añejo Port Cask Aged

    The González family continues their extraordinary tequila-making tradition with their latest limited-edition offering: El Mayor Extra Añejo Port Cask Aged. The ultra-premium tequila is aged for 42 months in port casks and distilled from Blue Weber agave. Approximately 6,000 bottles will be available on an allocated basis, with a suggested retail price of $129.99 per 750-ml. bottle. Distilled and produced at Destiladora…

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  • World’s first underwater bar opens to mark the launch of Hendrick’s Neptunia Gin

    Neptunia Pubmarine, an underwater bar. PUBMARINE is born from the unusual singularity that characterizes the Scottish distillery Hendrick’s and from the ocean legends that inspire Neptunia, its newest gin. On the bar, designed in a purest Victorian style, appeared immersed in one of Madrid’s main aquariums to honor Neptunia, Hendrick’s new limited edition on May 18. The first underwater bar in the world, an exclusive immersive experience…

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  • White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

    White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare flavor additions like Calamansi to Limón, combining Blood Orange with Black Raspberry and Blackberry with Red Cherry, REFRESHR took time and an incredible amount of passion to craft and perfect. The results are entirely new flavor combinations to White Claw that taste incredibly refreshing in a stunningly…

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  • From The Birthplace Of Japanese Whisky, THE HOUSE OF SUNTORY INTRODUCES 2022 LIMITED EDITION YAMAZAKI® TSUKURIWAKE SELECTION

    With the launch of the 2022 Yamazaki® Limited Edition Tsukuriwake Selection, the House of Suntory unveils a fundamental piece of its unrivaled craftsmanship and introduces the foundational pillars of Yamazaki Single Malt Whisky – Puncheon, Peated Malt, Spanish Oak and Mizunara. The collection honors Tsukuriwake, which means “artisanship through a diversity of making” and is embraced by the Founding House…

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  • DUNCAN TAYLOR SCOTCH WHISKY RELEASE TWO VERY RARE WHISKIES

    Scotch whisky company, Duncan Taylor Scotch Whisky, has released two very special whiskies as part of their ‘Rarest of the Rare’ portfolio. Dating back to 1969, the launch of a Kinclaith 51-year-old and Caperdonich 50-year-old form part of a collection of rare whisky casks from closed distilleries, that Duncan Taylor Scotch Whisky has matured in their warehouse for half a…

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  • Paradise Found: Spindrift® Spiked Delivers Award-Winning Flavor Through Real Squeezed Fruit

    Spindrift®, the fastest-growing brand in flavored sparkling water expanded into the hard seltzer category last spring to critical acclaim, winning the top award in a double-blind taste test at the 2021 Canned Challenge in its first year, as well as the Best Hard Seltzer from Beverage Digest. Today, Spindrift® Spiked adds four new varieties to their real fruit lineup including long-time Spindrift…

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  • Ketel One Botanical Kicks Off Spritz Season with Floral Visionary Maurice Harris and a Blooming Botanical Spritz-Inspired Collection

    Spring and summer entertaining just got a little easier—and more stylish—with a limited-edition collaboration from Ketel One Botanical and Los Angeles-based floral artist Maurice Harris. Launching this week on TheBar.com, the Botanical Spritz-inspired collection features exclusive preserved floral bouquets by Harris, alongside custom-designed decorative towels, and other on-trend items like glassware, cocktail accessories, and more—all to ensure seasonal hosting is a breeze. Ketel…

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