The Bar
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Heineken® Silver Breaks out of the Metaverse
Heineken® Silver, the world’s first “virtual” beer, was launched as Heineken®’s ironic way of poking fun at brands releasing products in the metaverse that are actually best enjoyed in real life. In a series of exclusive launch events across Europe, Heineken® Silver has now broken out of the metaverse and into the real world showing that nothing beats the extra refreshing…
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Lux Row Distillers Announces Arrival of Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey
Lux Row master distiller John Rempe continues his annual pact with bourbon drinkers with the release of Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey finished in Calvados casks. A limited supply of 17,000 (3-pack) cases will arrive at retail this April at a suggested price of $119.99 per 750 ml bottle. Lux Row master distiller John Rempe continues his annual pact with bourbon…
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Sweetens Cove Introduces Kennessee Bourbon
Sweetens Cove Spirits Company today introduced its latest expression – Kennessee, the inspired union of Kentucky and Tennessee Bourbons, hand-curated and blended together by Master Blender Marianne Eaves. It is the latest expression by the premium purveyor of fine bourbons, named for the acclaimed 9-hole Tennessee golf course and featuring an ownership group that includes Peyton Manning, Andy Roddick and friends. In 2021, Esquire Magazine ranked Sweetens…
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Making Waves for Our Ocean and Coasts: Announcing The Beach by Whispering Angel, A New Rosé Evolved from The Palm by Whispering Angel
Today, Château d’Esclans introduces The Beach by Whispering Angel, a rosé from the Provence region with a forward-thinking approach toward environmental responsibility, including lighter glass bottles, ocean-friendly promotional materials, and a partnership with the Surfrider Foundation. Made from a blend of Grenache, Cinsault, and Syrah, The Beach by Whispering Angel will take the lead in the evolution of the category, now…
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Latin Gin, The World’s Ultra Luxurious Premium Gin, Makes Its U.S. Debut In Florida And Is Poised To Become A Leader In The Premium Spirit Industry
Premium spirit Latin Gin announces its U.S. launch, debuting, initially, in Florida. Latin Gin offers four expressions: Latin Spice, Latin Lover, Latin Secco and Latin Beach. Each is inspired by elements of the Latin lifestyle and all are available for purchase throughout Florida through Southern Glazer’s Wine & Spirits. Latin Gin is also available in Spain and the islands of Ibiza, Majorca and Menorca and for shipping…
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BACARDÍ® RUM WANTS TO UNLEASH YOUR “SUMMER SELF” IN ITS BRAND-NEW “MOVE LIKE IT’S SUMMER” CAMPAIGN
Following the iconic rum brand’s 1,000th award milestone, BACARDÍ rum is hitting “play” on summertime vibes and sun-soaked festivities in its colorful “Move Like It’s Summer” creative ad campaign. The new iteration, under the brand’s “Do What Moves You” ethos, encourages everyone to embrace their summer selves, seize the flavor of life, and soak up every ounce of sunshine this summer with BACARDÍ in hand. BACARDÍ®…
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DISCOVER A SOFTER SIDE TO SMOKY SPIRITS WITH LATEST RELEASE FROM BASIL HAYDEN® – SUBTLE SMOKE
Basil Hayden challenges the notion that smoky spirits are harsh with its newest ultra-premium bourbon and limited time offering, Basil Hayden® Subtle Smoke. Artfully complex, yet uniquely approachable, Basil Hayden Subtle Smoke is an entirely new take on smoky spirits that will capture the attention of the whiskey connoisseurs and those new to the category. Basil Hayden Subtle Smoke Basil Hayden Subtle Smoke is…
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MEET SVEDKA TROPICS TEA SPRITZ, YOUR NEW FAVORITE HARD SELTZER FROM AMERICA’S BELOVED VODKA BRAND
SVEDKA Vodka, #3 Mainstream vodka brand*, is twisting things up this spring and summer with the launch of their latest extension – SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer, from the award-winning vodka brand. SVEDKA Tropics combines SVEDKA Vodka with real tea, sparkling water, and natural tropical fruit flavors, that all come together in an easy-to-enjoy hard seltzer. Available in…
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Hard Rock International Announces Hard Rock Ready-to-Drink Cocktails
Hard Rock International (HRI) today announces a second partnership with Stewart’s Enterprises, Inc. this one to launch Hard Rock RTDs which join their sister Hard Rock Hard Seltzers. The Hard Rock RTDs comprise Margarita, Mojito, and Moscow Mule, iconic cocktails which are inspired by those expertly made at Hard Rock International properties worldwide, ranging from the beloved Hard Rock Cafes to the iconic Hard…
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Affinity Creative gets ‘Dirty Minded’ for Raventós Codorníu
Are you a ‘Dirty Minded’ wine drinker? Raventós Codorníu certainly hopes so. This global and historic producer of fine wines engaged Affinity Creative Group to devise and develop an eyebrow-raising and distinctively differentiating name, positioning, and package design for their latest California grown wine label. The Affinity team really listened. Delivering the perfect balance between classic and edgy with maximum shelf presence.Tweet this Dirty…
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